MYKENZIEE CITRANO
Glen Burnie,MD
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 4+ years of marketing experience to take on dynamic new role.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
New Market Group
11.2021 - 11.2024
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Generated reports to support development and implementation of marketing plans.
Marketing Coordinator
StruXure Mid-Atlantic
05.2021 - 10.2021
- Managed a $280k annual budget, ensuring accuracy in allocations and spending across multiple projects
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Tracked and reported on marketing campaign responses.
Assistant Marketing Coordinator
StruXure Mid-Atlantic
10.2020 - 05.2021
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Continually maintained and improved company's reputation and positive image in markets served.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Answered general marketing department inquiries by email, phone, and mail.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
Bachelor of Science - Communication Studies, Entrepreneurship Studies
Towson University
Baltimore, Maryland05-2021
Skills
- Brand management & advertising
- Content marketing & copywriting
- Email & direct marketing
- Social media management
- Sales funnel management
- Web development & design
- Meta ads
- Budget management
- ROI validation
- Campaign tracking
- Customer research
- Communications management
Timeline
Marketing Specialist
New Market Group
11.2021 - 11.2024
Marketing Coordinator
StruXure Mid-Atlantic
05.2021 - 10.2021
Assistant Marketing Coordinator
StruXure Mid-Atlantic
10.2020 - 05.2021
Bachelor of Science - Communication Studies, Entrepreneurship Studies
Towson University
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