Justin Bosco

• Built a robust Salesforce/Pardot infrastructure for scalable lifecycle marketing.
• Created end-to-end flows, SOPs, and dynamic buyer journeys, ensuring platform compliance.
• Partnered cross-functionally to translate business requirements into system configurations.
• Optimized reporting and performance tracking, reducing campaign launch times by 40%.
• Produced documentation and training to drive faster onboarding and self-sufficiency.

Notable Accomplishments:

• Established Sentric’s long-term marketing automation roadmap.
• Integrated Salesforce Account Engagement with quoting workflows.
• Aligned sales and marketing teams, reducing cross-team delays.

• Implemented Salesforce automations, custom fields, and APIs to streamline lead tracking.
• Collaborated with data teams to validate CRM integrity, ensuring accurate reporting.
• Built the first LTV:CAC model using Salesforce data to guide marketing investments.
• Led change management for a revamped sales pipeline, accelerating sales cycles.
• Deployed custom Salesforce solutions to boost efficiency, compliance, and data transparency.

Notable Accomplishments:

• Improved data integrity and reporting by validating campaign/pipeline data.
• Operationalized a Salesforce-based LTV:CAC model, enhancing ROI analysis.

• Integrated CRM with shop management software for real-time service visibility.
• Developed SOPs and training to align teams with lifecycle marketing.
• Launched an automated SMS program targeting service intervals, boosting customer visits.
• Used segmentation logic to personalize outreach based on service history/vehicle type.

Notable Accomplishments:

• Increased appointment volume through data-driven, personalized marketing.
• Established end-to-end visibility by standardizing data fields across platforms.

• Launched segmented digital campaigns and custom landing pages, driving a 60% conversion lift.
• Built analytics dashboards to track ROAS and refine campaign reporting.
• Developed automated funnels that boosted average client sales by 27%.
• Provided lifecycle strategies to 80+ real estate professionals.
• Authored case studies on scalable, region-specific growth methods.