Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Justin Hurston

Atlanta,GA

Summary

Dynamic beverage sales professional with extensive experience in the liquor and spirits industry. Proven track record of building strong partnerships with distributor reps and retailers, driving product placements, and executing high-impact activations. Skilled at using data analytics to identify growth opportunities and improve market share.

Overview

3
3
years of professional experience

Work History

Pop Bookings

Lead Brand Ambassador
09.2024 - Current
  • Delivered in market sales support, engaging with consumers and and providing product education
  • Executed brand activations at bars, nightclubs, and restaurants to drive sales and product awareness.
  • Supported regional sales teams by introducing products to new accounts and driving placements
  • Gathered market intelligence during activations to provide insights for future marketing strategies

Talent Tree

Lead Brand Ambassador/Lead Talent
03.2023 - 06.2024
  • Developed strong partnerships with retail staff and account managers to enhance brand positioning
  • Coordinated product sampling events to educate consumers on new products in the portfolio and conducted educational meetings for sales reps
  • Tracked and analyzed activation performance to provide strategic insights to marketing teams
  • Played a key role in launching new products in local markets, generating initial excitement and repeat business

LVT Marketing

Brand Activation Specialist
01.2022 - 09.2022
  • Represented premium alcohol brands at industry events, trade shows, and private tastings
  • Managed event logistics, including inventory control and compliance with alcohol regulations
  • Build relationships with event organizers, distributors, and venue managers to maximize brand exposure
  • Collaborated with marketing teams to design experiential campaigns for target demographics
  • Trained new brand ambassadors in effective consumer engagement techniques and product knowledge

Education

Business Administration

University of Georgia
Athens, GA

Business Administration

Tennessee State University
Nashville, TN

Business Administration

Georgia State University
Atlanta, GA

Skills

  • Distributor & Retail Partnerships
  • On-Premise & Off-Premise tastings
  • Trade Activation & Promotions
  • Sales Data & Analytics
  • Spirits & Beer Knowledge
  • Event Planning & Execution
  • Three-Tier System Experience

Accomplishments

  • Former D1 collegiate athlete
  • UGA Special Teams player of the year

Timeline

Pop Bookings

Lead Brand Ambassador
09.2024 - Current

Talent Tree

Lead Brand Ambassador/Lead Talent
03.2023 - 06.2024

LVT Marketing

Brand Activation Specialist
01.2022 - 09.2022

Business Administration

University of Georgia

Business Administration

Tennessee State University

Business Administration

Georgia State University

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Justin Hurston