Justin LaPrairie
Austin,TX
Summary
Results driven operations and franchise development leader with experience overseeing multi unit regions, leading cross-functional teams, and scaling business operations. Seeking a leadership role where I can drive growth, optimize performance, and implement scalable strategies that support long-term organizational success.
Overview
7
7
years of professional experience
Work History
Franchise Development
Orangetheory Fitness
02.2024 - Current
- Helped grow the business by opening new single and multi-unit franchise locations and supporting owners through every stage of development.
- Worked closely with franchisees on hiring, training, and managing staff to build strong, high-performing teams.
- Supported marketing efforts by helping franchisees run local campaigns and follow brand guidelines to attract new members.
- Guided franchise owners on budgeting, managing expenses, and improving their financial performance.
- Provided day-to-day support to franchisees to help them follow company standards and run smooth, successful operations.
Motor Transport Operator
U.S. ARMY
08.2019 - 01.2025
- Led and executed convoy operations, supervising teams of 12+ personnel while coordinating the safe transport of vehicles, cargo, and personnel across diverse and high-risk environments
- Held responsibility for mission planning, route execution, and team accountability, ensuring operational readiness, safety compliance, and on-time delivery
- Operated and oversaw wheeled vehicle fleets, maintaining adherence to safety protocols and operational standards
Operations Director
Zenith Marketing Inc.
08.2022 - 02.2024
- Progressed through a competitive management development program, gaining full operational exposure to business leadership including recruiting, training, HR functions, financial oversight, and performance management
- Oversaw front-end business operations, driving company development, growth initiatives, and day-to-day execution
- Led recruiting, interviewing, onboarding, and training efforts, ensuring role clarity, performance readiness, and team alignment
- Developed and managed high-performing teams of 7+, driving production goals and executing marketing strategies
- Prepared for and contributed to market expansion initiatives, including leadership readiness to launch and operate a new firm
Regional Manager
Orangetheory Fitness
04.2020 - 08.2022
- Directed multi-location studio operations across the Louisiana market, holding full accountability for performance, staffing, sales execution, and operational consistency
- Developed and executed regional marketing and sales strategies, establishing sales goals, territories, and performance benchmarks to drive revenue growth
- Led recruiting, training, and development of studio leadership and sales teams, creating standardized training programs to improve performance and retention
- Oversaw regional budgets and financial performance, ensuring alignment with company objectives and sustainable growth
- Served as the primary strategic leader for the region, partnering with studio managers and ownership to implement company initiatives and optimize operations
Studio Manager
Orangetheory Fitness
05.2019 - 04.2020
- Owned day-to-day studio operations, balancing staff leadership, client experience, sales performance, and operational execution to drive studio success
- Led hiring, training, scheduling, and supervision of fitness instructors, front desk staff, and studio personnel, building a high-performing team culture
- Drove sales, marketing, and community engagement initiatives, including events, partnerships, and local promotions
- Managed digital presence and online marketing efforts, supporting member acquisition and brand visibility
- Ensured facility standards and operational excellence, overseeing cleanliness, equipment readiness, and overall studio presentation
Education
Physics
University of Louisiana At Lafayette
Lafayette, Louisiana, LAHigh School Diploma - General Studies
Block High School
Jonesville, LA05.2018
Skills
- Regional & Multi-Unit Operations
- Franchise Development & Support
- Leadership & Team Development
- Sales, Marketing & Growth Strategy
- Budgeting & Financial Performance
- Recruiting, Training & People Operations
- Process Improvement & Standardization
- Cross-Functional & Stakeholder Leadership
Timeline
Franchise Development
Orangetheory Fitness
02.2024 - Current
Operations Director
Zenith Marketing Inc.
08.2022 - 02.2024
Regional Manager
Orangetheory Fitness
04.2020 - 08.2022
Motor Transport Operator
U.S. ARMY
08.2019 - 01.2025
Studio Manager
Orangetheory Fitness
05.2019 - 04.2020
Physics
University of Louisiana At Lafayette
High School Diploma - General Studies
Block High School