Justin Lawler
Tampa
Summary
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
15
15
years of professional experience
Work History
Vice President Global Mobility & Messaging Pricing
Syniverse
12.2024 - Current
- Cultivated strong relationships with key stakeholders, including customers, vendors, and executive leadership team members to promote collaboration and long-term success
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes
- Collaborated with senior management to develop strategic initiatives and long term goals
- Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes
- Responsible for negotiation of messaging delivery rates, least cost routing, and billing of our end customers. Messaging products/customers equate to 30% of company overall direct profit
Senior Director – Pricing & Offer Management
Syniverse Technologies
01.2021 - 12.2024
- Directed three organizational teams—Pricing, Bid Management (RFx), Offer Management—focused on pricing strategies
- Proactively develop renewal strategies/pricing to ensure continued revenue streams from existing customers. 2022 = 70% revenue retention, 2023 = 90% revenue retention, 2024 = 95% revenue retention
- Multiple transformation initiatives such as lead to order process improvement, deal governance changes, establishment of deals desk, digital price book, and transition to a shared services model for key roles within my organization
- Initiated a pricing strategy to refresh internal Price Book based on competitive feedback which resulted in 10% improvement YoY of deals that were approved with a standard Price Book. This improvement also led to a significant decrease in cycle time related to lead to order process (approx. 3 days)
- Primary approver of custom bespoke deals, ~80%.
- Part of the go-to-market team as an internal consultant on how to maximize value extraction via pricing
- Provide pricing leadership to cross functional teams including Technology, Sales Operation, Billing, Implementation, Product and Legal to develop enhancements in lead to cash process
Pricing & Offer Management Director
Syniverse Technologies
01.2020 - 01.2021
Pricing Director
Syniverse Technologies
01.2018 - 01.2019
Senior Global Pricing Manager
Syniverse Technologies
01.2016 - 01.2018
America's Pricing Manager
Syniverse Technologies
01.2012 - 01.2016
Financial Planning and Analysis Manager
Syniverse Technologies
01.2010 - 01.2012
Education
Bachelor’s degree - Business Administration
Jacksonville State University
01.2001
Skills
- Team leadership
- Decision-making
- Critical thinking
- Complex Problem-solving
- Process improvement
- Negotiation and persuasion
- Contract negotiation
- Staff development
- Price structuring
- Business storytelling
- Cross-functional team leadership
- Financial acumen
Timeline
Vice President Global Mobility & Messaging Pricing
Syniverse
12.2024 - Current
Senior Director – Pricing & Offer Management
Syniverse Technologies
01.2021 - 12.2024
Pricing & Offer Management Director
Syniverse Technologies
01.2020 - 01.2021
Pricing Director
Syniverse Technologies
01.2018 - 01.2019
Senior Global Pricing Manager
Syniverse Technologies
01.2016 - 01.2018
America's Pricing Manager
Syniverse Technologies
01.2012 - 01.2016
Financial Planning and Analysis Manager
Syniverse Technologies
01.2010 - 01.2012
Bachelor’s degree - Business Administration
Jacksonville State University
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