Justin McWatters
York,South Carolina
Summary
Product Marketing Manager with 3+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
6
6
years of professional experience
Work History
Industrial Product Marketing Manager
Chicago Pneumatic
05.2024 - Current
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Communicated value and position to the sales team and developed tools to support the selling process.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Successfully generated over 10 industry write-ups and contributed articles to position product and brand as a market leader.
Maintenance Product Marketing Manager
Chicago Pneumatic
07.2021 - 05.2024
- Developed and executed successful product launch campaigns resulting in a 10% increase in product revenue
- Conducted market research and competitive analysis to identify customer needs and product positioning opportunities, resulting in a 15% increase in customer satisfaction ratings
- Implemented ongoing training programs for the marketing team to keep them updated on industry trends and best practices.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
CRM Manager
Chicago Pneumatic - Desoutter
09.2020 - 07.2021
- Implemented Cloud for Customer CRM.
- Managed budgets and resources to maximize ROI on CRM initiatives and ensure cost-effectiveness.
- Analyzed customer data and identified trends to inform marketing and sales which resulted in a 5% increase in revenue.
- Trained 100 employees to use and maintain accurate reporting in the CRM system.
- Streamlined internal processes by integrating CRM software with other business systems, enhancing team efficiency.
Marketing Communications Specialist
Chicago Pneumatic - Desoutter
06.2018 - 09.2020
- Lead implementation of Marketo in North America
- Created and executed marketing campaigns across multiple channels, resulting in a 75% increase in brand awareness
- Produced engaging and informative content for marketing campaigns, including email marketing, website content, and ad copy
- Created and implemented a yearly marketing plan
Education
Business Administration - Marketing
Winthrop University
Rock Hill, SC01.2018
Skills
- Self-Starter
- Analytical Thinker
- Problem Solver
- Organization
- Communication
- Leadership
- Voice of Customer
- Microsoft Office
- Market intelligence
- Research and Development
- Strategic Alliances
- Product profitability analysis
Certification
- Digital Marketing Certified Associate, Duke University, 2022
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementCompany CulturePaid time off401k matchPaid sick leaveHealthcare benefitsTimeline
Industrial Product Marketing Manager
Chicago Pneumatic
05.2024 - Current
Maintenance Product Marketing Manager
Chicago Pneumatic
07.2021 - 05.2024
CRM Manager
Chicago Pneumatic - Desoutter
09.2020 - 07.2021
Marketing Communications Specialist
Chicago Pneumatic - Desoutter
06.2018 - 09.2020
Business Administration - Marketing
Winthrop University
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