JUSTIN POWELL

• Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
• Improved sales processes to streamline customer acquisition and onboarding strategies.
• Mitigated risks where possible while pivoting quickly to handle new situations and effectively control operational impacts.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Initiated and created branding including logo, tagline, copywriting, and media assets across all channels, including website, and social media.
• Managed Facebook and Google Ad campaigns, working cross-functionally to develop keywords, establish landing pages, establish conversion paths from paid ads to free trials for new users.

SELECTED KEY ACHIEVEMENTS

• Increased revenue by 50% within the first year as Fitness Sales Manager.
• Tripled gross revenue by over $700,000 within 3 years.
• Implemented marketing strategies which resulted in 64% growth of customer base. Reduced COGS by nearly 20% through creative strategies while maintaining core staff.
• Initiated two key partnerships which resulted in 11% revenue growth.
• Fostered a positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
• Responded promptly to customer issues and resolved problems through effective communication and decision-making skills.
• Set clear sales goals for each employee, tracking progress and milestones, and offering support and assistance as needed.