Justin Sawyer
Winchester,VA
Summary
Motivated team player with sales experience in the restaurant industry and a background in marketing. Proven track record of meeting company goals and exceeding sales targets. A great understanding of the marketing field enhances overall sales knowledge and effectiveness. Committed to delivering exceptional results and contributing to the success of the organization.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing and Communications
Shenandoah Arts Council
Winchester
07.2023 - Current
- Campaign development for new and reoccurring events
- Content curation for regular posting and promotion of events
- Refined social media strategy to include better content requirements, posting schedule, and promotional content for events.
LSM (Legendary Store Marketer)
Texas Roadhouse
Winchester
01.2023 - 07.2023
- Assisting the Managing Partner and management team with the creation, development, and implementation of local store marketing programs that build guest loyalty, guest counts, check average, and overall sales
- Helping promote all Texas Roadhouse in-house promotions.
Server
Texas Roadhouse
Winchester
08.2021 - Current
- Upsell products to meet company goals
- Promote gift cards at a rate above the company average
- Respond to customer requests and provide prompt service.
Server
Cracker Barrel
Winchester
08.2018 - 01.2021
Education
Bachelor of Business Administration - Marketing and Management
Shenandoah University
Winchester, VA05.2023
Skills
- Microsoft Office Suite: Word, Excel, PowerPoint
- Meta Business Manager
- Google AdSense and AdWords
- Google Analytics: GA4
- Google Drive
- Advertising Campaigns
Certification
- Certified Digital Marketing Associate (DMI)
- Google Search Advertising Certification
- Shenandoah University Certificate of Digital Marketing
- Google Ad Measurement Certification
- HubSpot Inbound Marketing Certification
Honors
Dean’s List Shenandoah University May 2019-2021
Projects
Digital Marketing Strategy for SGK Wealth Advisors, Created a comprehensive digital marketing strategy including personas, smart goals, strengths, and weaknesses to focus on, and a social media posting schedule. Developed Google advertisements for SGK, monitored efficiency, and adjusted advertisements as needed.
Timeline
Marketing and Communications
Shenandoah Arts Council
07.2023 - Current
LSM (Legendary Store Marketer)
Texas Roadhouse
01.2023 - 07.2023
Server
Texas Roadhouse
08.2021 - Current
Server
Cracker Barrel
08.2018 - 01.2021
Bachelor of Business Administration - Marketing and Management
Shenandoah University