Justin T. Sturz
St. Petersburg
Summary
Data-driven marketing and retail strategy leader with 10+ years of experience partnering with retailers, CPG brands, and agencies to translate shopper insights into actionable business strategies. Proven track record leveraging purchase intelligence, retail analytics, and digital media solutions to support promotion, and marketing decisions that drive measurable growth and client success.
Overview
11
11
years of professional experience
Work History
Director, Agency Partnerships
Catalina USA
St. Petersburg
08.2017 - Current
- Partner with agency teams and CPG/pharmaceutical brands to translate retailer purchase insights and proprietary data into actionable audience strategies and digital media activations.
- Design, sell, and execute fully managed programmatic and targeted digital campaigns, delivering measurable performance against client KPIs including sales lift, engagement, and ROI.
- Serve as a strategic advisor to agencies and brand partners, providing guidance on media innovation, audience targeting, and retail media opportunities.
- Analyze and optimize campaign performance across brand portfolios, leveraging shopper insights to refine targeting strategies and improve outcomes.
- Develop data-driven omnichannel media proposals and business plans that increase client adoption, strengthen agency partnerships, and drive revenue growth.
Manager, Brand Development
Winmark Corporation
Tampa
02.2015 - 07.2017
- Managed day-to-day retail operations, including sales performance, staffing coordination, inventory management, merchandising, and financial tracking to ensure efficient store performance and revenue growth.
- Developed and executed local marketing initiatives and promotional campaigns, while managing operating budgets, sales projections, and digital engagement to drive customer traffic and brand awareness.
- Identified and launched new revenue opportunities through targeted marketing outreach, community engagement, and analysis of customer purchasing trends to increase repeat business and long-term loyalty.
- Oversaw product sourcing, inventory purchasing, and pricing strategy, ensuring optimal stock levels, effective merchandising, and strong margins while supporting seasonal promotions and new product launches.
Education
Bachelor of Arts - Advertising/Public Advocacy
University of South Florida
Tampa, FL07-2016
Skills
- Retail Media Strategy
- Shopper Insights
- Campaign Optimization
- Omnichannel Proposals
- Brand Development
- Audience Targeting
- Strategic Planning
- Data Analysis
- Programmatic Marketing
- Revenue Growth
- Strategic Client Consulting
Websites
Timeline
Director, Agency Partnerships
Catalina USA
08.2017 - Current
Manager, Brand Development
Winmark Corporation
02.2015 - 07.2017
Bachelor of Arts - Advertising/Public Advocacy
University of South Florida