REBECCA BOHLANDER
Metro Savannah,GA
Summary
Strategic Retail Media & Marketing Leader experienced in driving revenue growth and scaling enterprise partnerships. Achieved 400% growth in strategic retail media investments, expanding supplier partnerships and launching innovative retail media solutions that resulted in significant revenue streams and active partnerships. Focused on creating scalable operational frameworks and optimizing performance across cross-functional teams to enhance efficiency and deliver measurable business results.
Overview
27
27
years of professional experience
Work History
Retail Media Account Manager – Appliance Partnerships
THE HOME DEPOT
Atlanta, GA
01.2026 - Current
- Lead end-to-end retail media strategy for 17 appliance supplier, managing multimillion-dollar annual media investments across onsite, offsite, and programmatic channels while driving category growth, supplier engagement, and revenue expansion.
- Serve as a strategic advisor to executive stakeholders across merchandising, analytics, product, sales, and supplier organizations, aligning investment strategies, business objectives, and growth initiatives across 17 strategic partnerships.
- Identified and operationalized scalable growth opportunities, leveraging performance insights, category trends, and strategic planning to enhance supplier investment, reinforce partnerships, and boost revenue contribution across key appliance categories.
- Led supplier onboarding, routine business reviews, campaign optimization, and cross-functional execution, partnering with analytics, media, creative, AdOps, and merchandising teams to achieve measurable outcomes and foster long-term partner growth.
- Translate complex campaign, sales, and performance data into executive-level insights and actionable recommendations, providing vendor guidance that improves campaign performance, increases media adoption, drives incremental supplier investment, and maximizes ROI across the portfolio.
Retail Media Account Manager, Strategic Partnerships
THE HOME DEPOT
Atlanta, GA
05.2022 - 01.2026
- Managed a portfolio of strategic retail media partnerships totaling $5M+ in annual investment, including P&G, AT&T, State Farm, H&R Block, Figure Lending, Home Depot Credit Marketing, and other national brands.
- Delivered triple-digit revenue growth, including nearly 400% growth in 2022 vs. 2021 and more than 225% growth in 2023 vs. 2022, while expanding P&G from a $250K partner to a $1M+ annual investment & developing a growth roadmap approaching $3M.
- Launched strategic retail media solutions and partnerships, including The Trade Desk audience offering, AT&T services partnership, and $1.3M Credit Marketing initiative, collaborating with product, analytics, finance, merchandising, operations, and sales.
- Built scalable operational framework solutions that reduced campaign setup turnaround times by 30%, achieved 100% adoption of standardized brand-level reporting for non-endemic campaigns, and enhanced launch readiness across cross-functional teams.
- Drove partner adoption and revenue expansion initiatives, growing The Home Depot audience program to 118 active partners, surpassing annual goals, and supporting campaigns generating 109B+ impressions, $551K in media spend, and $106K in data revenue.
Retail Media+ Project Analyst
THE HOME DEPOT
Atlanta, GA
04.2021 - 05.2022
- Collaborated with Senior Partner Managers on planning, activating, and optimizing retail media campaigns for supplier partners, enhancing effectiveness of onsite and offsite marketing programs.
- Acted as interim Vendor Partner Manager for LP Building Solutions during a maternity leave, leading Monthly and Quarterly Business Reviews (MBRs/QBRs), maintaining partner relationships, and coordinating continuity of strategy and execution.
- Partnered with vendors and cross-functional teams across Sales, Analytics, Creative, Ad Operations, and Account Management to drive executional excellence, resolve issues, and maintain alignment throughout the campaign lifecycle.
- Coordinated with vendors and cross-functional teams across Sales, Analytics, Creative, Ad Operations, and Account Management to ensure campaign alignment, troubleshoot issues, and uphold execution standards.
Communications & Public Relations Manager
CITY OF CARTERSVILLE
Cartersville, Georgia
10.2004 - 06.2020
- Public Relations & Communications: Led internal and external communications for 14 city departments, creating digital and print content, managing media relations, and overseeing social media strategy, performance analytics, and public messaging.
- Strategic Marketing & Brand Development: Developed and executed integrated marketing, public relations, and communications strategies to strengthen brand identity, enhance public perception, and increase community engagement across multiple channels.
- Market Research & Data-Driven Strategy: Directed biennial citizen surveys, analyzed community feedback and engagement metrics, and translated findings into actionable communications strategies, public reports, and recommendations to improve outreach effectiveness.
- Digital Communications & Cost Optimization: Implemented and managed mass communication platforms, including email and SMS, improving community outreach while reducing vendor costs by nearly 50% through strategic technology improvements.
- Branding, Partnerships & Event Management: Partnered with the University of Georgia to develop the city’s visual identity and branding; established local business partnerships, coordinated community events, and managed film production activities within city limits.
Credit Marketing | Broadcast Production & Media
THE HOME DEPOT
Atlanta, GA
09.1999 - 10.2004
- Oversaw national broadcast sponsorships, including script review, creative approvals, production coordination, and brand compliance to maintain consistent messaging across advertising campaigns.
- Managed multimillion-dollar advertising production budgets, coordinating multiple concurrent projects, production schedules, vendor relationships, and deliverables to ensure timely, cost-effective execution.
- Supported integrated marketing, media planning, and brand development initiatives, collaborating with internal stakeholders, advertising agencies, and external production partners to execute national advertising programs.
- Coordinated corporate communications, humanitarian outreach initiatives, and cross-functional marketing projects while identifying operational efficiencies and cost-saving opportunities.
Education
Bachelor of Arts (ABJ) - Advertising
Henry W. Grady College of Journalism & Mass Communication, University of Georgia
Athens, GASkills
- Retail Media Strategy
- Strategic Partnerships
- Business Development
- Revenue Growth
- Go-to-Market Strategy
- Account Management
- Programmatic Advertising
- Media Planning & Activation
- Omnichannel marketing
- Marketing operations
- Data analytics
- Strategic Planning
- Cross-Functional Leadership
- Stakeholder management
- Executive Presentations
- Salesforce
- The Trade Desk
- Meta Advertising (Facebook & Instagram)
- Pinterest Advertising
- RevJet
- Vendor Training
- Microsoft Office Suite
- Google Workspace
- WordPress
- Workfront
- Microsoft Teams
- Slack
- Visual Content Creation
- Slack
Timeline
Retail Media Account Manager – Appliance Partnerships
THE HOME DEPOT
01.2026 - Current
Retail Media Account Manager, Strategic Partnerships
THE HOME DEPOT
05.2022 - 01.2026
Retail Media+ Project Analyst
THE HOME DEPOT
04.2021 - 05.2022
Communications & Public Relations Manager
CITY OF CARTERSVILLE
10.2004 - 06.2020
Credit Marketing | Broadcast Production & Media
THE HOME DEPOT
09.1999 - 10.2004
Bachelor of Arts (ABJ) - Advertising
Henry W. Grady College of Journalism & Mass Communication, University of Georgia