Christine Carey
East Stroudsburg,PA
Summary
Results-oriented retail media and advertising technology leader driving platform adoption and ecommerce growth through data-driven marketing. Specializes in revenue scaling via first-party data activation and personalization. Experienced in programmatic media and full-stack ad technology, enhancing advertiser onboarding and ensuring sustained platform utilization through effective collaboration with sales, product, and analytics teams.
Overview
14
14
years of professional experience
Work History
GM, SVP Sales and Partnerships
Contobox, An IONIK Company
New York, New York
01.2016 - 02.2026
- Senior commercial leader responsible for revenue strategy, retail media partnerships, and market adoption for a commerce-focused advertising technology platform.
- Partnered with major retailers and commerce platforms including Walmart, Amazon, Best Buy, Walgreens, and Shopify to integrate media and commerce workflows.
- Built and scaled a partner ecosystem that enabled more than 900 sellers to activate retail media and shoppable advertising programs.
- Led commercialization of first-party data activation capabilities to power targeting, personalization, and performance optimization.
- Guided brands in leveraging programmatic and performance media strategies, resulting in measurable increases in incremental sales.
- Developed ecommerce sales strategies linking media exposure to measurable online and in-store sales outcomes.
- Designed data-enabled solutions for closed-loop measurement, connecting ad engagement with purchase behavior.
- Led market adoption of connected TV and cross-screen commerce solutions tied to real business outcomes.
- Managed cross-functional teams to improve collaboration and communication across departments.
- Developed and implemented strategic plans to drive company growth and innovation.
Director Enterprise Sales and Partnerships
Viant Inc. and Specific Media
01.2012 - 01.2016
- Selected as one of the first enterprise sellers responsible for commercializing Viant’s full integrated technology stack.
- Drove market adoption of unified platform, integrating ad serving, identity management, DSP capabilities, audience activation, and cross-channel measurement to enhance customer engagement.
- Partnered with agencies and brands to implement holistic media strategies that integrated display, video, mobile, and programmatic channels, enhancing campaign effectiveness.
- Led education and sales efforts positioning deterministic identity as the foundation for people-based marketing.
- Structured enterprise agreements that integrated media execution with technology licensing and measurement solutions, aligning client needs with comprehensive service offerings.
- Advised agencies on transitioning from channel-based buying to platform-led media planning, positioning them to leverage data-driven strategies.
- Helped advertisers onboard first-party data to enable targeting, personalization, and attribution.
- Collaborated with product teams to refine packaging, pricing, and positioning of multi-solution enterprise offerings, enhancing market competitiveness and client value proposition.
Skills
- Strategic Sales Leadership
- Retail Media Strategy
- Ecommerce marketing
- First-Party Data Activation
- Personalization at Scale
- Attribution measurement
- Programmatic Advertising
- Self-Service Platform Adoption
- SMB and Long-Tail Advertiser Growth
- CRM management
- Cross-Functional Leadership
- Partner ecosystem development
- Training and development
- Team building
Community And Service
- Founder and President, The Heallist Foundation, 501(c)(3)
- Board Member and Fundraising Chair, Life Is Priceless Foundation 501(c)(3)
Websites
Earlier Career Experience
- Director of Advertising Sales, Blinkx
- Director of Inside Sales, Zango
- Director of Advertising Sales, Hotbar
Relevant Expertise
- Retail Media Strategy
- Ecommerce and Performance Marketing
- First-Party Data Activation
- Personalization at Scale
- Closed-Loop Measurement and Attribution
- Programmatic Advertising
- Self-Service Platform Adoption
- SMB and Long-Tail Advertiser Growth
- Sales Enablement and Training
- Pipeline Management and CRM Discipline
- Cross-Functional Leadership
Timeline
GM, SVP Sales and Partnerships
Contobox, An IONIK Company
01.2016 - 02.2026
Director Enterprise Sales and Partnerships
Viant Inc. and Specific Media
01.2012 - 01.2016