Retail media leader driving full-funnel performance across today's most competitive platforms. Combines data, strategy, and creative thinking to scale brands, capture new customers, and turn insights into real business growth.
Work History
Senior Media Manager
1 Year 7 Months
Paradox Retail | 12.2024 - Current
Lead retail media strategy across 7+ retail media networks, including Walmart, Target, Instacart, Kroger, and Chewy.
Manage $5M+ annually in retail media investment while maximizing ROAS, customer acquisition, and profitable growth.
Build full-funnel strategies across Sponsored Search, Display, DSP, and Onsite & Offsite Display to accelerate brand performance.
Transform complex performance data into executive-ready insights that guide client strategy and investment decisions.
Partner with clients and internal leadership to identify new opportunities, solve business challenges, and scale performance.
Senior Walmart Advertising Manager
2 Years 1 Month
Vendo Commerce | 11.2022 - 12.2024
Co-led and mentored a team of 8 Walmart media specialists, fostering collaboration, and developing professional growth.
Managed Walmart Sponsored Search strategy across a diverse portfolio of brands with five and six figure monthly media budgets.
Developed keyword, bidding, and seasonal investment strategies that consistently improved campaign efficiency and overall business performance.
Built trusted client relationships by translating campaign performance into actionable recommendations and long-term growth strategies.
Established campaign management best practices that improved execution quality, operational efficiency, and team consistency.
Bar Manager
7 Months
The Pressroom | 03.2022 - 10.2022
Implemented training programs and improved team performance
Managed inventory, vendors, and daily operations
Oversaw scheduling and execution to ensure strong guest experience
Generated and maintained financial records, including cash flow and cost analysis.