Justyn Lucas
Spring Hill
Summary
Revenue-driven Sales Leader and Agency Owner with 10+ years in insurance and call center operations, specializing in Medicare Advantage. Proven ability to build, scale, and optimize high-volume sales organizations, including managing 40+ agents, leadership teams, and retention departments. Expert in driving multi-million dollar revenue growth through lead monetization, conversion optimization, and performance management. Known for building scalable infrastructure, increasing profitability, and aligning sales with compliance in highly regulated environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Owner
PhoenixRise Insurance Group LLC
Spring Hill, FL
05.2024 - Current
- Established and expanded a multi-million dollar Medicare-focused agency from inception.
- Directed 40 agents and 4 managers, establishing a robust layered leadership structure.
- Directed financial operations to enhance profitability through effective lead spending and payroll management.
- Engineered and implemented high-volume call center infrastructure, encompassing scripting, quality assurance, and compliance workflows.
- Increased revenue through lead acquisition strategy and monetization across Medicare and Hospital Indemnity Plans.
- Established KPI frameworks to monitor conversion rates, CPA, LTV, and agent productivity.
- Designed and implemented onboarding and training systems to enhance agent performance and reduce ramp time.
- Enforced rigorous compliance with CMS regulations and call center standards during aggressive scaling initiatives.
Sales Manager
Keystone Advisors
New Port Richey, FL
07.2023 - 05.2024
- Drove market expansion and increased agency production through strategic partnerships
- Identified revenue opportunities within partner agencies and improved sales performance
- Managed agent relationships and optimized production across distribution channels
Medicare Outreach Specialist
Humana
New Port Richey, FL
07.2022 - 07.2023
- Drove market expansion and increased agency production through strategic partnerships
- Identified revenue opportunities within partner agencies and improved sales performance
- Managed agent relationships and optimized production across distribution channels
Medicare Outreach Specialist
Devoted
New Port Richey, FL
07.2020 - 07.2022
- Grew book of business through direct-to-consumer acquisition and partnerships
- Mentored and trained new agents, improving team-wide production
- Led marketing and community outreach initiatives to increase lead flow
Telesales Agent
Humana
Tampa, FL
07.2019 - 07.2020
- High-volume telesales production with consistent quota attainment
- Maintained CRM accuracy and compliance with sales processes
- Provided accurate information on policy options, ensuring client understanding and satisfaction.
- Analyzed customer needs and tailored solutions to meet individual requirements efficiently.
Education
Associate of Arts -
Pasco-Hernando State College
New Port Richey, FLSkills
- Small business operations
- Relationship building
- Verbal and written communication
- Project management
- Operations management
- Business management
- Strategic planning
- Business planning
- Staff management
- Financial management
- Sales leadership
- Budget development
- KPI management
Accomplishments
- Scaled agency from 0 to multi-million annual revenue
- Built and managed 40+ agent sales organization with leadership layers
- Consistently exceeded individual and team revenue targets
- Developed scalable systems for sales, training, and retention
Certification
- Florida Health License - 13 years
Timeline
Owner
PhoenixRise Insurance Group LLC
05.2024 - Current
Sales Manager
Keystone Advisors
07.2023 - 05.2024
Medicare Outreach Specialist
Humana
07.2022 - 07.2023
Medicare Outreach Specialist
Devoted
07.2020 - 07.2022
Telesales Agent
Humana
07.2019 - 07.2020
Associate of Arts -
Pasco-Hernando State College