KAELI BULLOCK
Lakeland/Tampa
Summary
Self-motivated and leadership-oriented sales professional, with history of transforming inefficient, underperforming brands in chains and on-premise accounts into ever growing successes. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Overview
11
11
years of professional experience
Work History
Territory Manager
Suntory Global Spirits
09.2023 - Current
- Oversaw an account list of more than 2,000 independent on-premise and off-premise accounts in collaboration with SGWS.
- Developed strong relationships with key decision-makers, fostering trust and loyalty.
- Achieved KPI goals and by cultivating and securing new customer relationships.
- Delivered customized brand solutions tailored to individual account needs, increasing overall customer satisfaction levels significantly.
Business Development Manager
Southern Glazer's Wine And Spirits
08.2021 - 09.2023
- Cohesively worked with Full Book SGWS sales team consisting of four Sales Consultants to grow brands in On-Premise accounts.
- Creatively developed and executed supplier mandated programs to grow Pernod Ricard brands in four territories.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Established relationships with key decision-makers within accounts to promote growth and retention.
- Created a strong and positive working relationship with Sales Consultants achieving sales +21.1% FY22 over PY in depletion growth.
- Generated new business with marketing initiatives and strategic plans.
ALD Account Executive - ABC
Southern Glazer's Wine And Spirits
11.2015 - 08.2021
- Boosted satisfaction with ABC by developing and maintaining strong relationships through effective communication.
- Partnered with the Full Book Account Executive and ABC team to strategically sell and expand brand presence, ensuring growth and success
- Created new and innovative programs on a monthly basis to promote Pernod Ricard brands.
- Managed and created a BMI budget and program of $500,000 per year in order to promote and grow brands.
- Assisted in supervising Area Managers and Merchandisers to execute programs at store level.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Marketing Manager - ABC
Southern Glazer's Wine And Spirits
09.2013 - 11.2015
- Utilized market trends and target audience statistics to effectively and appropriately market brands for ads and displays at ABC
- Maximize SGWS products on ABC's social media sites
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness of full book SGWS brands while managing internal and external marketing campaigns and programs.
Education
Bachelor of Arts -
University of North Florida
Jacksonville, FL12.2010
Skills
- Leadership Oriented
- Proficient in Public Speaking
- Budgeting
- Skillful with Compass
- Organized and Meticulous
- Team collaboration and leadership
Accomplishments
WSET Level 2 Award in Wines, Passed with Merit
Court of Master Sommeliers – Introduction, Passed
WSET Level 2 Spirits - Passed
Timeline
Territory Manager
Suntory Global Spirits
09.2023 - Current
Business Development Manager
Southern Glazer's Wine And Spirits
08.2021 - 09.2023
ALD Account Executive - ABC
Southern Glazer's Wine And Spirits
11.2015 - 08.2021
Marketing Manager - ABC
Southern Glazer's Wine And Spirits
09.2013 - 11.2015
Bachelor of Arts -
University of North Florida
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