Kahala Williams
Crofton,MD
Summary
Marketing expert with over a decade of experience in social media management, content marketing, and branding. Demonstrated success in boosting engagement, enhancing customer loyalty, and improving marketing efficiency. Proficient in crafting compelling content, leading effective teams, and achieving significant business results. Experienced in using analytics and performance metrics to fine-tune marketing strategies and maximize return on investment.
Overview
10
10
years of professional experience
1
1
Certification
Work History
SENIOR SOCIAL MEDIA MANAGER
PHASER MARKETING
Remote, Location
10.2021 - 11.2022
- Led a creative team to deliver cohesive messaging and compelling campaigns, fostering community growth and engagement.
- Acted as a strategic partner for clients, ensuring alignment between brand objectives and digital marketing initiatives.
- Defined and tracked key social media performance metrics to optimize content effectiveness and audience reach.
- Developed and implemented innovative social media strategies to achieve marketing goals and enhance brand engagement.
- Directed the creation of high-quality, visually compelling, and data-driven content across multiple platforms.
Social Media Director
COMPORIUM
Rock Hill, SC
03.2018 - 12.2021
- Developed and executed data-driven marketing strategies that enhanced brand recognition and drove customer engagement.
- Led product initiatives, creating compelling advertising campaigns that successfully launched new products.
- Utilized consumer insights to refine marketing strategies increasing campaign effectiveness and ROI.
- Spearheaded cross-functional collaborations to analyze market trends, identify opportunities, and implement targeted campaigns.
Marketing Manager
TOP 5 MEDIA GROUP
Charlotte, NC
03.2013 - 03.2018
- Ensured brand consistency while adapting messaging strategies to evolving digital trends and audience preferences.
- Monitored and analyzed campaign performance, leveraging insights to refine content strategy and engagement tactics.
- Managed a team of content creators and designers to produce compelling and brand-aligned marketing materials.
- Partnered with clients to develop strategic, data-driven solutions that addressed key marketing challenges.
- Developed and managed comprehensive social media marketing campaigns to drive audience growth and brand awareness.
Education
BA - MASS COMMUNICATIONS
Clark Atlanta University
Atlanta, GAMBA - BUSINESS ADMINISTRATION
University of Phoenix
Phoenix, AZSkills
- Content Development
- Account Management
- Content Marketing
- Strategic Leadership
- Campaign Strategies
- Paid Social Media
- Social Media Analytics
- Digital Strategy
- Brand Strategy
- Social Media Advertising
- Project Management
- Social Media Strategy
Certification
- Google AdWords Certification, Google
- Google Analytics Certification, Google
- Google AI Essentials Certification, Google
Signature Strengths And Competencies
- Content Development
- Account Management
- Content Marketing
- Strategic Leadership
- Campaign Strategies
- Paid Social Media
- Social Media Analytics
- Digital Strategy
- Brand Strategy
- Social Media Advertising
- Project Management
- Social Media Strategy
Signature Achievements
- Grew social media following by 30% within 6 months across multiple platforms.
- Developed a content schedule aligned with major marketing efforts, resulting in a steady and influential presence on social media.
- Leveraged data analysis to pinpoint audience patterns and refine social media tactics, leading to a 10% boost in engagement.
Timeline
SENIOR SOCIAL MEDIA MANAGER
PHASER MARKETING
10.2021 - 11.2022
Social Media Director
COMPORIUM
03.2018 - 12.2021
Marketing Manager
TOP 5 MEDIA GROUP
03.2013 - 03.2018
BA - MASS COMMUNICATIONS
Clark Atlanta University
MBA - BUSINESS ADMINISTRATION
University of Phoenix