Summary
Overview
Work History
Education
Skills
Industry
Experiencesnapshot
Targetrole
Timeline
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KAILA CURRY

Summary

Dynamic leader in content strategy and social media management with a proven track record at META and SMARTNEWS. Excelled in enhancing user engagement through innovative content curation and strategic analytics. Achieved a 20% increase in engagement, showcasing exceptional collaboration and editorial skills. Renowned for transforming audience interaction and driving brand awareness.

Overview

7
7
years of professional experience

Work History

CONTENT MANAGER

META
San Francisco
03.2024 - Current
  • Led Product Content Operations team Facebook Recommendations pillar.
  • This role emphasizes strategic content management during peak user engagement periods while ensuring editorial excellence across platforms
  • Lead global efforts in the Product Content Operations team, focusing on content ranking and recommendations to enhance user experience
  • Achieve measurable improvements in content freshness and precision, driving better engagement metrics
  • Formulate and draft objectives-based, nuanced guidelines for Threads, Facebook, and Instagram surfaces, ensuring alignment with product goals
  • Developed and implemented a revised content scheduling process, resulting in a 20% increase in weekend engagement metrics
  • Collaborated closely with analytics teams to refine content strategies based on user feedback and engagement trends

AUDIENCE ENGAGEMENT PRODUCER/ SOCIAL MEDIA MANAGER / SEO SPECIALIST

WRAL
Raleigh, United States
07.2023 - 01.2024
  • Company Overview: WRAL-TV is a television station licensed to Raleigh, North Carolina, United States, serving as the NBC affiliate for the Research Triangle area
  • Strategically orchestrating unparalleled audience engagement through the seamless fusion of cutting-edge SEO methodologies and pillar-based marketing tactics at WRAL's dynamic digital platform
  • A trailblazer in social media leadership, guiding channels to new heights
  • WRAL-TV is a television station licensed to Raleigh, North Carolina, United States, serving as the NBC affiliate for the Research Triangle area
  • Pioneered the creation of evergreen content, meticulously tailored for SEO optimization, resulting in a remarkable surge in traffic on WRAL's digital platform
  • Championed the social media landscape with visionary leadership, elevating the channels to unprecedented levels of influence
  • Prodigiously produced a monthly quota of 50 original content pieces, each commanding an impressive average of 25,000 page views, showcasing an exceptional blend of prolific content creation and audience impact

SENIOR CONTENT MANAGER & SOCIAL MEDIA STRATEGIST

SMARTNEWS
New York, United States
01.2020 - 12.2023
  • Advanced into a vital member of the news experience pillar, responsible for the programming strategy for new features to drive engagement and retention of SmartNews users
  • Curated the top page with the most important stories of the news cycle, resulting in high click-through rates and increased engagement
  • Managed the strategy and day-to-day execution of the company's social media accounts to present SmartNews's brand voice and acquire new users through content
  • Partnered with machine learning engineers on training sets of content supporting content development
  • Doubled Twitter followers and created brand awareness, driving engagement across social media platforms
  • Provided editorial oversight for feature development, contributing to critical initiatives such as the What-to-Watch feature and the Ukraine-Russia widget

U.S. NEWS LEAD

TIKTOK
New York, United States
01.2018 - 12.2020
  • Company Overview: ByteDance developed the video-sharing social networking services and apps TikTok and its Chinese-specific counterpart Doujin
  • Served as a pivotal member of the editorial team, delivering consistent analysis and insights into partner behavior, trends, and content consumption
  • Acted as a key point of contact for the U.S
  • Office of TopBuzz, leading editorial initiatives and shaping push notification strategies to enhance news delivery and engagement
  • ByteDance developed the video-sharing social networking services and apps TikTok and its Chinese-specific counterpart Doujin
  • Achieved a fast-track promotion from junior employee to U.S
  • Manager within a year, overseeing content development and editorial performance strategies

Education

Bachelor of Arts - Journalism & Electronic Media, English minor

The University of Tennessee
Knoxville, TN

Skills

  • Content Strategy
  • Editorial Skills
  • Social Media Management
  • Copywriting
  • Analytics
  • Collaboration
  • Event Coverage
  • Crisis Communications
  • Client Relations
  • Content Creation
  • Photography/Videography
  • Project Management

Industry

Strong understanding of the digital media space, with an editorial and content operations mindset. Experience managing performance media campaigns across paid social and paid search. Demonstrated practical experience with digital performance platforms (including, FB Ads Manager, AdWords, Google Display Network, LinkedIn Ads and Tag Management, and Google Analytics). In-depth knowledge across the Google Marketing Platform (i.e., DV360, SA360, Campaign Manager)

Experiencesnapshot

Success in roles at the intersection of content and technology, working for popular consumer news applications as a Content Manager. Spearheaded content strategies, working in cross-functional teams with product and engineering professionals, to bring new and innovative content surfaces to market. Experience includes managing, coaching, and developing new hires, and leading operations in 'always on' / 365 days a year environments.

Targetrole

SENIOR MANAGER, EDITORIAL

Timeline

CONTENT MANAGER

META
03.2024 - Current

AUDIENCE ENGAGEMENT PRODUCER/ SOCIAL MEDIA MANAGER / SEO SPECIALIST

WRAL
07.2023 - 01.2024

SENIOR CONTENT MANAGER & SOCIAL MEDIA STRATEGIST

SMARTNEWS
01.2020 - 12.2023

U.S. NEWS LEAD

TIKTOK
01.2018 - 12.2020

Bachelor of Arts - Journalism & Electronic Media, English minor

The University of Tennessee

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