Kaila Mines

Led development of point-of-care recommendations, investment strategies, and tactical plans across assigned brands.

• Translated client business objectives into actionable media recommendations for point-of-care strategies.
• Presented point-of-care plans, marketplace updates, and strategic recommendations to stakeholders.
• Monitored marketplace intelligence and established best practices for point-of-care strategies, enhancing client decision-making.
• Cultivated partnerships with point-of-care media partners, publishers, and vendors to optimize collaboration and resource access.
• Evaluated marketplace opportunities and partnership offerings to inform investment decisions.

Coordinated primary point-of-care contact role for clients and internal teams, aligning strategies with brand objectives.

• Mentored team members while overseeing workload and fostering collaboration across the team.

• Worked on various launch brands including RSV OA, RSV MA, Pentavalent vaccines
• Oversaw site partner recommendations and collaborated with Associate Director to strategize spend for specialty teams.
• Collaborated with planners and buyers to shape flighting strategy across digital, social, and print channels, facilitating flowchart development.
• Coordinated all activities for successful campaign launch across multiple channels.
• Ensure campaign launch
• Partnered with internal teams to align strategic direction with tactical plan recommendations.

• Owned client media strategy and translated ideas to tactics/recommendations
• Supported strategic planning process and resulting execution that ladders back to client/campaign goals and KPIs and measurement
• Explored diverse media channels to identify optimal strategies for client campaigns encompassing planning, negotiating and buying
• Built/maintained client relationships and presented strategies, targets and marketing objectives and advertising opportunities to clients

• Researched, developed, and planned media for specified clients
• Attended vendor co-op meetings, as required, and presented media plans
• Presented media plans to account management personnel and clients
• Met with media representatives and analyzes proposals and packages for print and digital advertising
• Provided new and profitable ideas to grow clients' business.
• Worked hand-in-hand with the Account Service team on integrated clients.
• Maintained effective relationships with clients and vendors/partners.

• Assisted the Media Manager with plan stewardship and management by monitoring and meeting deadlines and ensuring accuracy of plan implementation.
• Managed budgets, submitted purchase authorizations, and resolved billing discrepancies.
• Ran and analyzed various reports using media systems and Microsoft Excel.
• Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post buy analyses, etc)
• Planning, buying, and negotiation of media (inclusive of desktop, mobile, social, and other emerging digital platforms)