Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Kaitie Leary

Celebration

Summary

Results-oriented marketing leader with over 9 years of experience in executing data-driven campaigns that enhance brand storytelling and drive audience engagement. Expertise in forming strategic partnerships and fostering cross-functional collaboration to implement impactful multi-channel initiatives. Strong focus on entertainment and iconic brands, utilizing consumer engagement strategies to connect with global audiences.

Overview

8
8
years of professional experience

Work History

Strategic Marketing Partnerships and Promotions Manager

The Walt Disney Company
05.2025 - Current
  • Led strategic planning and execution of high-profile promotions and media initiatives for Walt Disney World priorities across broadcast, digital, influencer, and experiential channels.
  • Orchestrated cross-functional collaboration among marketing strategy, creative operations, and external partners to achieve cohesive brand executions.
  • Managed end-to-end partner engagement for media and promotional initiatives, overseeing contracts, approvals, logistics, and execution across multiple workstreams.
  • Provided leadership on national parade and broadcast integration partnerships, ensuring creative alignment and promotional integrations during events in Chicago and Philadelphia.
  • Transformed complex inputs through development of submission briefs and recommendations that synthesized messaging, audience insights, timing considerations, and cross-functional inputs.

Marketing Manager

The Walt Disney Company
03.2022 - 04.2025
  • Spearheaded Disney Publishing's most successful marketing campaign in 2024, achieving over 400% sales growth for Book of Bill and 350% increase in franchise engagement.
  • Cultivated strategic partnerships with creators, retailers, and internal stakeholders to enhance campaign reach through co-developed content and digital-first activations.
  • Drove profitability growth for Disney Editions by 200% in FY23 through collaboration with authors and franchise teams to enhance social media presence.
  • Managed 30-40 annual cross-platform campaigns by aligning B2B and B2C partners around common objectives and success metrics.
  • Collaborated with analytics and franchise teams to monitor performance, share insights, and optimize campaigns using data-driven strategies.

Marketing Manager

Simon & Schuster
09.2021 - 02.2022
  • Implemented strategic social media marketing tactics, increasing website traffic by 10% and community engagement by 15%.
  • Developed a data-driven approach to analyze celebrity book club picks' influence on market sales for campaign optimization.
  • Launched an influencer program, enhancing pre-publication buzz by 25% and amplifying brand awareness.

Marketing Coordinator to Associate

HarperCollins
New York
09.2019 - 08.2021
  • Managed integrated marketing campaigns that increased sales by 30% for bestselling authors, utilizing email, social media, and digital platforms.
  • Developed content strategies that boosted social media engagement by 12%, enhancing audience growth and brand loyalty.
  • Increased influencer program responsiveness by 30%, refining engagement tactics to boost content performance and drive higher conversions for key product releases.

Marketing Assistant

Penguin Random House
03.2018 - 08.2019
  • Collaborated with cross-functional teams to coordinate promotional activities and ensure brand consistency.
  • Assisted in creating compelling creative for advertisements, printed promotional items, and website content.
  • Contributed to the development of marketing materials for Penguin Random House, ensuring brand integrity and engaging content.

Education

Master of Science - Digital and Print Media

New York University
05-2018

Bachelor of Arts - English

University of Central Florida
08-2013

Skills

  • Brand marketing and franchise management
  • Campaign strategy and execution
  • Cross-functional collaboration
  • Digital and social media marketing
  • Consumer insights and data analytics
  • Content creation and storytelling
  • Strategic partnerships and synergy initiatives
  • Project management and KPI optimization

Websites

Timeline

Strategic Marketing Partnerships and Promotions Manager

The Walt Disney Company
05.2025 - Current

Marketing Manager

The Walt Disney Company
03.2022 - 04.2025

Marketing Manager

Simon & Schuster
09.2021 - 02.2022

Marketing Coordinator to Associate

HarperCollins
09.2019 - 08.2021

Marketing Assistant

Penguin Random House
03.2018 - 08.2019

Master of Science - Digital and Print Media

New York University

Bachelor of Arts - English

University of Central Florida

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Kaitie Leary