Kaitlin Ohlinger
Remote
Summary
Strategic and detail-focused, excelling at cross-functional communication & aligning partnership goals. Experienced in delivering strategic value through trends-influenced decision-making. Passionate champion of value-added partnerships with a deep understanding of expanding the reach and impact with marketing communications. Excels at seeing projects from start to finish with great attention to detail.
Overview
19
19
years of professional experience
Work History
Strategic Partnerships/Product Marketing Manager
Advintage Distributing of NC, SC, TN
01.2019 - Current
- Company Overview: A Wine & Spirits company specializing in distributing fine wine, craft beer and artisanal bar components
- Ensure maximum brand visibility and sales growth with properly aligned supplier partners
- Communicate effectively and efficiently with all supplier partners
- Keep key stakeholders and executives up to date on status of all current/future partners
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
- Communicated value and position to sales team and developed tools to support selling process.
- Developed strategy and managed market communications that drove product demand.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Fulfillment/Compliance Coordinator
Beaux Freres Vineyard and Winery
01.2014 - 01.2016
- Company Overview: One of the most critically acclaimed wineries in Oregon, known for producing impressive expressions of Pinot Noir
- Operated wholesale and direct to consumers division, coordinated shipment across 40 states, including the monthly subscription distribution to the wine club members, and maintained accurate inventory to support business growth
- One of the most critically acclaimed wineries in Oregon, known for producing impressive expressions of Pinot Noir
General Manager/Wine Buyer
Caffe Ventures, LLC
01.2006 - 01.2014
- Company Overview: Privately owned group of 2 restaurants and a wine bar
- Hired to manage the newly opened restaurant and wine bar, and successfully ensured smooth operation and reliable service
- Optimized operating costs, enforced accurate end-of-day cash out, and identified waste-cutting opportunities
- Enhanced customer satisfaction with personable and effective communication while training staff to follow restaurant procedures with consistency and alignment with the restaurant's values
- Maintained control over schedule and daily shift operations, food and supply ordering, and recorded payroll data
- Privately owned group of 2 restaurants and a wine bar
Education
Bachelor of Arts - Studio Arts
University of Vermont
Burlington, VTSkills
- KPI implementation and tracking
- Communication with supplier partners and keeping internal colleagues informed of all projects
- Email marketing efforts using Constant Contact
- Brand awareness
- Strategic planning
- Customer relationship management (CRM)
- Complex problem solving
- Process improvement
- Relationship building & maintaining
- Inventory/Brand/Sales management
- Contract negotiation
Community Service
- Member, Post-Roe Action Network
- Monthly donor, Planned Parenthood
Leadership Impact
"I've known Kaitlin for almost 15 years, and she has been, since our first meeting, a reliable colleague and friend. It doesn't surprise me that Kaitlin managed Cafe Ventures for 8+ years. Anyone lucky enough to employ her knows well enough to keep her around for as long as possible. When we worked under the same umbrella organization, I admired her leadership and professionalism - and not only that, but her congeniality and sense of fun! People just like being around Kaitlin. I also enjoyed reading Kaitlin's wine blogs she wrote for both Cafe Ventures and herself personally. Her writing is smart, witty, pithy, and engaging - she has a gift, and I've always felt that way ever since first reading her writing 10+ years ago. I highly recommend her as a writer and a colleague - you can't go wrong!", Liz B., President & CEO
Timeline
Strategic Partnerships/Product Marketing Manager
Advintage Distributing of NC, SC, TN
01.2019 - Current
Fulfillment/Compliance Coordinator
Beaux Freres Vineyard and Winery
01.2014 - 01.2016
General Manager/Wine Buyer
Caffe Ventures, LLC
01.2006 - 01.2014
Bachelor of Arts - Studio Arts
University of Vermont
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