Personal / professional development
CHANEL R. SCOTT
Wilmington,DE
Summary
Dynamic marketing professional with proven success in performance lifecycle marketing and strategic development. Expertise in driving brand awareness and optimizing campaigns through strong analytical skills. Effective communication fosters cross-functional relationships, resulting in significant growth in subscriber engagement and retention.
Overview
12
12
years of professional experience
Work History
Marketing Compliance - Strategic Partnerships
JP MORGAN CHASE
Wilmington, DE
02.2021 - Current
- Enhanced governance frameworks by implementing robust policies & procedures, establishing a comprehensive governance road map.
- Defined KPIs & metrics to discern compliance governing policies, standards & adoption requirements.
- Collaborated cross-functionally to develop governance programs, increasing awareness of critical issues across teams.
- Developed risk management strategies to strengthen organizational stability, identifying and mitigating potential risks.
- Achieved seamless integration of acquisitions by overseeing due diligence activities related to governance matters.
- Developed strategic planning by providing insights into risks, opportunities/ compliance requirements.
Digital Marketing Manager, Enterprise
HERFF JONES || VARSITY BRANDS (Bain Capital IPO)
Indianapolis, IN
09.2019 - 12.2020
- Developed multi-lateral digital strategy to enhance subscriber growth and increase brand awareness, driving sales and conversions.
- Implemented comprehensive retention strategy, increasing CTRs and optimizing testing of subject lines and CTAs.
- Increased email open rates by designing attention-grabbing subject lines & personalized content.
- Identified new market opportunities and strategies to enhance email audience reach, supporting organizational growth.
- Supported branding efforts through strategically cultivated content featuring company updates, products, & offers.
Digital Marketing Execution Lead
JP MORGAN CHASE
Wilmington, DE
08.2018 - 09.2019
- Served as digital marketing subject matter expert in email marketing, maintaining and promoting quality controls across units to enhance campaign effectiveness.
- Executed multiple global-scale marketing campaigns while ensuring legal and regulatory compliance.
- Managed digital development, fulfillment, and website projects for Chase.com, landing pages, and micro-sites, ensuring alignment with strategic objectives.
- Led project meetings to establish structure and provide guidance, ensuring delivery of milestones on schedule.
Strategic Marketing Manager
THOMAS PUBLISHING
New York, NY
09.2014 - 03.2016
- Led launch of strategic ROI model focused on customer satisfaction, resulting in $650K in customer retention sales within 6 months.
- Enhanced brand visibility through strategic marketing campaigns and diverse advertising channels;
- Built relationships with key industry influencers, expanding the company's network & increasing credibility.
- Consultant to clients for all online initiatives by analyzing cookie-level data through a combination of proprietary tools;
Sports & Entertainment - Senior Analyst
MADISON SQUARE GARDEN
New York, NY
05.2014 - 09.2014
- Cultivated customer relationships and increased revenue through targeted email database segmentation.
- Executed targeting and testing strategies using automation tools, including Adobe's "Test & Target," to enhance campaign effectiveness.
- Created specifications for new site launch and coordinated with developers to ensure quality of tag redirection site-wide.
Global Business Intelligence & Analytics - Analyst
SCHOLASTIC INC.
New York, NY
09.2012 - 05.2014
- Created and maintained dashboards and reports to deliver business intelligence insights on a monthly and ad-hoc basis.
- Conducted needs vs. impact analysis to identify process efficiencies using Tableau and data visualization tools.
- Reduced manual data entry errors by automating routine tasks using SQL & scripting functions.
- Developed technical specifications for implementation, performed quality assurance, and updated HTML code and tags.
Public Relations (PR Intern)
BRAVO TV (NBC UNIVERSAL)
New York, NY
09.2010 - 05.2011
- Developed media kits and promotional materials to support strategic initiatives.
- Supported social media campaigns to enhance audience engagement and brand visibility.
- Assisted in organizing promotional events for television show launches.
- Gained hands-on experience during undergraduate internship.
- Collaborated with the PR team to draft press releases and media alerts.
Editorial (Intern)
THE NEW YORK POST (CONDE NAST)
New York, NY
09.2008 - 05.2009
- Coordinated with writers to ensure timely submission of articles.
- Edited articles for grammar, clarity, and adherence to style guidelines.
- Assisted editorial team in researching and gathering news stories.
- Acquired hands-on experience during undergraduate internship
- Coordinated editorial calendars, ensuring timely publication of materials.
Education
Bachelor of Arts - Communications
05-2011
GPA: 3.95
- Summa cum laud-distinguished graduate, ranked in Top 5% of class; National Honor Society Member & Student Affairs Club President
Bachelor of Arts - Creative Writing
05-2011
GPA: 3.95
- Summa cum laud-distinguished graduate, ranked in Top 5% of class; National Honor Society Member & Student Affairs Club President
- Extensive creative portfolio of published works
Skills
Flexible & adaptable; Self-directed & results-oriented; Excellent communicator with keen ability to develop multilateral cross-functional relationships
Enthusiastic team player with a relentlessly positive attitude & strong communicator unafraid of public speaking & serving as the brand SME
- Performance lifecycle marketing
- Go-to-market strategic development
- Campaign management & execution/implementation
- QA, testing and optimization
- Business analytics
- Lead generation
- Marketing partnerships
- Brand development
- Digital strategy
- Brand development
- Digital strategy
Certification
• Certified Project Manager (PMP)
• Compliance & Ethics (CCEP) | Privacy (CIPP) Professional
*Current platform certifications include:
• Emarsys Marketing Cloud | Salesforce
• Adobe Analytics Suite (Omniture, Site Catalyst, ReportBuilder)
• Google Analytics
• Tableau
• Compliance & Ethics (CCEP) | Privacy (CIPP) Professional
*Current platform certifications include:
• Emarsys Marketing Cloud | Salesforce
• Adobe Analytics Suite (Omniture, Site Catalyst, ReportBuilder)
• Google Analytics
• Tableau
Additional Information
Proud dog-mom & Philly sports fanatic with a passion for travel & adventure; Secretly enjoys the team-building exercises.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Websites
Interests
Strong workplace cultures
Timeline
Marketing Compliance - Strategic Partnerships - JP MORGAN CHASE
02.2021 - Current
Digital Marketing Manager, Enterprise - HERFF JONES || VARSITY BRANDS (Bain Capital IPO)
09.2019 - 12.2020
Digital Marketing Execution Lead - JP MORGAN CHASE
08.2018 - 09.2019
Strategic Marketing Manager - THOMAS PUBLISHING
09.2014 - 03.2016
Sports & Entertainment - Senior Analyst - MADISON SQUARE GARDEN
05.2014 - 09.2014
Global Business Intelligence & Analytics - Analyst - SCHOLASTIC INC.
09.2012 - 05.2014
Public Relations (PR Intern) - BRAVO TV (NBC UNIVERSAL)
09.2010 - 05.2011
Editorial (Intern) - THE NEW YORK POST (CONDE NAST)
09.2008 - 05.2009
Marymount Manhattan College - Bachelor of Arts, Communications
Marymount Manhattan College - Bachelor of Arts, Creative Writing