Kaitlyn Fath
Montgomery,US
Summary
Reliable Advertising Sales Executive bringing a proven track record and expertise in growing territories. Highly accomplished in translating customers' requirements into publishable layouts and designs. Team-oriented and focused on creating relationships that lead to long-term growth.
Overview
10
10
years of professional experience
Work History
Advertisement Associate
The Journal News
02.2015 - 07.2020
- Streamlined project workflows for faster turnaround times and improved client satisfaction.
- Drafted persuasive copywriting for ads across various channels, capturing the unique selling points of each product or service
- Analyzed audience engagement data to optimize ad placements, increasing overall campaign effectiveness.
- Managed budgets and allocated resources efficiently, ensuring profitability of advertisement projects.
- Collaborated with marketing teams to create cohesive and effective ad strategies.
Customer Service Representative
Essendant
02.2016 - 01.2019
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Answered constant flow of customer calls with minimal wait times.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Participated in team meetings and training sessions to stay informed about product updates and changes.
Freelance Journalist
The Highland News Leader
01.2011 - 01.2015
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Researched and gathered information to develop accurate and credible stories.
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
- Adapted writing style for diverse audiences across print, online, and multimedia platforms.
- Wrote and published articles for leading newspapers and magazines.
- Utilized social media to engage readers and promote content.
- Maintained up-to-date knowledge of current events and industry trends.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
Education
Master of Arts - Journalism
Eastern Illinois University
Charleston, IL05.2011
Skills
- Performance Tracking
- Outdoor advertising
- Campaign Management
- Target Audience Identification
- Google Adwords
- Mobile Advertising
- Goal-Oriented
- Relationship building and management
- Goals and performance
Accomplishments
- Product Marketing - Offered comparable product substitutions and alternative locations to clients when desired merchandise was out-of-stock.
- MS Excel - Prepared and formatted financial project reports, budget spreadsheets and expense reports for monthly review.
- Supervised team of 30 staff members.
- Trained 8 new advertising sales representatives that generated over $432,000 in 2015.
Affiliations
- Highland Chamber of Commerce
Languages
English
Full Professional
Timeline
Customer Service Representative
Essendant
02.2016 - 01.2019
Advertisement Associate
The Journal News
02.2015 - 07.2020
Freelance Journalist
The Highland News Leader
01.2011 - 01.2015
Master of Arts - Journalism
Eastern Illinois University
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