Adobe Creative Cloud
Kaitlyn Frederick
Senior Social Media Trader
Open to Relocation,OH
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
4
4
Certifications
Work History
Senior Social Media Trader
Quotient Technology Inc
Cincinnati, Ohio
11.2020 - Current
- Managing paid social campaigns for Dollar General, ADUSA, and ABSCO, among other large national brands and retailers for consumer packaged goods.
- Set up, quality assured, optimized, and reported on over 350 paid social media campaigns, working with over $55 million in ad spend.
- Promoted to Senior after a year of leading learning sessions on various topics relating to social media, platform tagging information, and new process implementation.
- Discussed trading strategies with content managers to highlight current market sentiment, price points of resistance and support and liquidity characteristics of positions.
- Analyzed and reported social media and online marketing campaign results.
Social Media Marketing Intern
Campbell Hausfeld
Cincinnati, Ohio
05.2019 - 04.2020
- Generated and ran Facebook, Instagram, Twitter, and LinkedIn organic media campaigns.
- Gained knowledge on the air pneumatic industry, competitors, and re-branding process through persona creation and research.
- Worked with the marketing team to cultivate consistent messaging across platforms to create a unified voice.
- Created a foundation of professional excellence for air pneumatic market while measuring KPI's and building analytics.
Social Media Marketing Specialist
The Wood's
Oxford, Ohio
09.2018 - 04.2020
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content across 6 brands.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Strategized and developed video content for social media publications across Facebook and Instagram.
- Increased user base by promoting brand awareness and launching key marketing efforts and growing each social account by at least 300% followers.
Social Media Marketing Intern
West Chester Protective Gear
Cincinnati, Ohio
05.2018 - 08.2019
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Contributed to mock-ups, email campaigns, and social media content.
- Conducted daily updates to social media profiles to boost company online presence.
- Designed and presented social media campaign ideas for both industrial and retail products.
Education
Bachelor of Arts - Interactive Media Studies, General Business
Miami University
Oxford, OH 08.2016 - 2020.05
Skills
Website and Content Design and Creationundefined
Accomplishments
- Achieved the Innovation Award (2023) by introducing JIRA for campaign management tasks.
- Used Microsoft Excel to develop inventory tracking spreadsheets for social campaigns.
- Achieved Teamwork Award (2023) through effectively helping with multiple team restructures.
- Supervised team of 10 social media staff members.
Software
Hootsuite, Sprout Social, Mediaocean 4C
Javascript, Python
Certification
Leadership Foundations
Interests
Pottery
Photography
Snowboarding
Traveling & exploring new cultures
Timeline
Introduction to Web3
11-2023
Critical Thinking for Better Judgement and Decision-Making
05-2023
Communicating with Emotional Intelligence
05-2023
Leadership Foundations
04-2023
Senior Social Media Trader
Quotient Technology Inc
11.2020 - Current
Social Media Marketing Intern
Campbell Hausfeld
05.2019 - 04.2020
Social Media Marketing Specialist
The Wood's
09.2018 - 04.2020
Social Media Marketing Intern
West Chester Protective Gear
05.2018 - 08.2019
Bachelor of Arts - Interactive Media Studies, General Business
Miami University
08.2016 - 2020.05
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