William Sloan
Fayetteville,AR
Summary
Results-driven, high-energy, team leader, with a proven record of success in Digital Media Sales and Marketing. Highly experienced in a wide variety of marketing disciplines, sales, and the development of high performing multi-disciplinary teams, budget establishment and oversight, with a focus on operational management to exceed expectations. Resourceful problem solver with 25+ years of experience in both client and agency roles, penetrating retailers and brand teams to uncover success . A creative thinker and innovator who makes tough decisions and takes appropriate risks within an aligned business plan .
Overview
29
29
years of professional experience
1
1
Certification
Work History
Senior Sales Director CPG Sales Vertical - Enterprise Clients
Quotient Technology Inc
04.2021 - 07.2024
- Member of Sales Leadership team that expanded market share with targeted prospecting and strategic partnership development, leveraging robust data and insights to create a growth mindset across the sales organization.
- Managed a High Performance team of seven sellers exceeding most recent quota of a $58M territory through strategic partnership development with CPG clients including Clorox, General Mills, Kellogg's, Mars, JMS, Nestle, and BIC.
- Increased sales revenue by implementing effective sales strategies and cultivating strong client relationships.
- Led annual Sales planning with retail partners ADUSA, ABSCo, and Dollar General.
- Led successful contract negotiations, securing favorable terms for long-term business partnerships.
- Mentored junior sales team members to foster professional growth and enhance overall team success.
National Director Shopper Marketing , Influencer Marketing
Linqia, Inc.
06.2018 - 04.2021
- Created and executed strategic growth plan for our shopper influencer marketing business across key retail channels, key categories, and priority CPG clients, nationwide.
- Led development of Shopper Agency penetration framework and planning tool, driving 18% increase YOY of closed business and 14% increase in revenue from Creative Services Agencies.
- Increased YOY revenue from Walmart and Sam’s Club programming by 27% via 5 Net New clients while maintaining a 89% Retention of existing clients.
Senior Vice President, Business Development/Retail COE
Geometry Global
12.2017 - 06.2018
- Created support framework for our Bentonville Retail Center of Excellence, supporting inter agency business acquisition, market penetration, strategic partnership evaluation, and relationship development across seven agencies and 135 associates.
- Supported New Business acquisition efforts both at the global level and within the Bentonville market.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
Senior Vice President, Account Director, Team Unilever Shopper
Geometry Global
01.2014 - 12.2017
- Hired and managed a team of 37 to create growth driven shopper marketing plans and executions for all Unilever brands across Club and Walmart channels, within the Global Horizontal Organization, Team Unilever Shopper
- Led integrated account teams, deploying over $67 million annually across Personal Care and Food categories, creating best in class executions, and driving meaningful growth for Unilever
- Leadership role within Team Unilever Shopper with oversight of disciplines, including Digital Strategy, Retail Strategy, Creative Development, Operations, In-Store Visuals, Media Buying and Brand Marketing, engaging with world class subject matter experts across Eight WPP agencies.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Identified opportunities to improve business process flows and productivity.
President, General Manager
Epsilon (nee Ryan Parntership)
08.2004 - 12.2013
- Led account, strategy, and creative team to support a wide range of clients across multiple Food and General Merchandise categories at Walmart and Sam’s Club.
- Led the expansion to two distinct offices in Bentonville, expanding agency scope and total revenue growth from $140k to $2.4mm, over 9 years.
- Youngest named Senior Partner of nation’s largest privately held marketing agency in 2007.
- Lead staff training and professional development of over 22 individuals annually across three regional offices.
- Drove revenue growth by expanding product offerings by establishing a retail display business with incremental revenue year one and exceeding all established objectives, growing revenue by 253% in year two.
- Oversaw marketing executions that secured multiple Reggie awards for various clients, helping the agency achieve status as Top 10 in The HUB rankings 5 years running.
Customer Marketing Manager
General Mills
06.2003 - 07.2004
- First imbedded marketing support in Bentonville sales office, leading all Shopper Marketing planning and execution.
- Tracked key performance metrics for continuous improvement of marketing activities in alignment with business goals.
- Increased retailer engagement by developing and implementing targeted marketing campaigns.
- Oversight of all categories, annual spending of $12 million, and doubled annual Walmart executions in year one.
- First ever BTS Scale event at Walmart leveraging retailer specific execution of BTFE exceeding sales expectations by 122%.
Promotion Manager
General Mills
08.1998 - 06.2003
- Provide promotion marketing planning and execution imbedded in a variety of brand teams, ranging from Yoplait, Big G kids, Green Giant, OEP, and Baking
- Provided coupon planning and executional support for all categories, within a COE team that delivered over $6mm in annual savings
- Developed and executed REGGIE awarding winning promotion for GoGurt securing corporate Eagle award for the division.
VMI Manager CFSD
General Mills
08.1995 - 08.1998
- In-house sales support for Shaw’s, Star Markets, C&S Wholesale, Ralph’s, Hannaford, and a variety of regional grocery accounts
- Responsible for all order forecasting, inventory management, and all billing/deduction management.
Education
Bachelor of Fine Arts -
University of Mississippi
05.1994
Skills
- Deal Closing
- Key account growth
- Negotiation expertise
- Sales Presentations
- Solution selling
- Sales team training
- Client Relationship Management
- Sales strategy development
- Revenue Growth
- Vendor Management
Certification
WPP Global ASSERT Program, Stamford, CT - Business Leadership Certification 2016
References
References available upon request.
Extracurricular Activities
Treasurer, NW Arkansas Art Directors Org 2008 - 2010 Community Volunteer Odyssey of the Mind, FHS Public Schools - Coach Parents Left Behind - Volunteer
Timeline
Senior Sales Director CPG Sales Vertical - Enterprise Clients
Quotient Technology Inc
04.2021 - 07.2024
National Director Shopper Marketing , Influencer Marketing
Linqia, Inc.
06.2018 - 04.2021
Senior Vice President, Business Development/Retail COE
Geometry Global
12.2017 - 06.2018
Senior Vice President, Account Director, Team Unilever Shopper
Geometry Global
01.2014 - 12.2017
President, General Manager
Epsilon (nee Ryan Parntership)
08.2004 - 12.2013
Customer Marketing Manager
General Mills
06.2003 - 07.2004
Promotion Manager
General Mills
08.1998 - 06.2003
VMI Manager CFSD
General Mills
08.1995 - 08.1998
Bachelor of Fine Arts -
University of Mississippi
WPP Global ASSERT Program, Stamford, CT - Business Leadership Certification 2016
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