Kaitlyn Rodriguez
Visual Merchandising Coach
Orlando
Summary
Results-driven retail leader with over 4 years of experience in visual merchandising and operations. Expertise in aligning business objectives with effective in-store execution to enhance customer experience and drive performance. Committed to team coaching and delivering exceptional customer service while advancing brand storytelling and consumer engagement across in-store and digital platforms.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Visual Merchandising Coach
Nike
08.2025 - Current
- Coach and develop athletes through daily feedback, service observations, and visual standards to strengthen storytelling and floor execution.
- Translate business priorities into clear visual merchandising direction, supporting seasonal campaigns, sell-through, and conversion.
- Lead with Nike’s principles to maintain consistent service expectations and team accountability.
- Partner with store leadership to align visual direction with community initiatives, consumer feedback, and store growth opportunities.
Selling and Service Coach- Temporary Assignment
Nike
05.2025 - 08.2025
- Led athletes through Nike's service standards, driving consistent consumer experiences and strong floor leadership.
- Coached checkout behaviors to increase Link% and improve post-purchase survey participation through consistent athlete training.
- Conducted Team Captain hours and service observations, providing real-time coaching on storytelling, conversion, and product recommendations.
- Managed digital operations by maintaining device readiness, tracking usage, and supporting digital service touchpoints to reduce shrink and improve execution.
Legendary Guest Representative
Orlando Magic
01.2022 - 04.2022
- Delivered high-level guest service for premium clientele during Orlando Magic events at the Amway Center, ensuring an elevated VIP fan experience.
- Managed ticket verification and wristband distribution for premium seating areas, ensuring smooth entry flow and organized events.
- Resolved guest concerns in real time by troubleshooting issues and handling complaints professionally, delivering immediate solutions.
- Collaborated with Orlando Magic departments and Amway Center partners to fulfill special requests, consistently exceeding guest expectations.
Specialist | Visual Merchandising & Operational Excellence
Nike
03.2022 - 07.2025
- Executed seasonal and core visual merchandising strategies, creating compelling displays that enhanced product visibility and drove customer engagement.
- Analyzed sales and inventory data to optimize product placement, identify category opportunities, and support merchandising decisions that improved KPI performance.
- Directed daily floor readiness by coordinating product flow from warehouse to sales floor, ensuring replenishment accuracy, clearance execution, and a seamless shopping experience.
- Maintained size compliance and inventory accuracy, identifying and addressing missing styles/sizes to ensure complete assortment.
- Supported cross-functional initiatives with coaches and operations teams, aligning merchandising strategies with business goals to maximize store performance.
Education
Bachelor of Science - General Health Studies
University of Central Florida
Orlando, FLSkills
Visual Merchandising
Merchandising Techniques
Sales Performance Analysis
Project Management
Leadership Training and Development
Problem-solving
Certification
Social Media Certification - Hubspot Academy
May 2026- June 2028
Timeline
Visual Merchandising Coach
Nike
08.2025 - Current
Selling and Service Coach- Temporary Assignment
Nike
05.2025 - 08.2025
Specialist | Visual Merchandising & Operational Excellence
Nike
03.2022 - 07.2025
Legendary Guest Representative
Orlando Magic
01.2022 - 04.2022
Bachelor of Science - General Health Studies
University of Central Florida