Kaitlyn Santos
New York City Metropolitan Area
Summary
Passionate and resilient marketing professional with a proven track record of conducting in-depth market research to boost campaign success and increase brand awareness.
Overview
2
2
years of professional experience
Work History
Marketing and Proposal Coordinator
Studio Hillier
Princeton, NJ
12.2023 - 06.2024
- Managed the marketing team and hosted regular meetings focusing on marketing efforts, strategies, and successes.
- Planned and executed special events for the company that increased brand awareness and directly resulted in lead generation.
- Researched RFPs and created proposals in Adobe InDesign while coordinating and negotiating with consultants to be able to offer the best price to our clients.
- Was at the forefront of all aspects of digital marketing, including web, social, and email.
- Designed advertisements and wrote press releases for print and digital, including Princeton Magazine.
- Boosted Instagram engagement by 50%.
Marketing and Floral Design Assistant
Wildly Floral Co.
South Orange, NJ
05.2022 - 02.2023
- Wrote and designed newsletters highlighting upcoming events and sales.
- Created content for social media in line with brand identity.
- Collaborated with the business owner to brainstorm in-store events and features for social media.
- Often sold-out workshops and events as a result of marketing campaigns.
Marketing and Communications Intern
Seton Hall University School of Law
Newark, NJ
06.2022 - 08.2022
- Sourced advertising resources for specific markets and demographics for social media.
- Boosted the success of copy by incorporating particular words and information, including SEO keywords.
- Wrote engaging content for web, blog, and advertisements.
- Supported the Director of Marketing and Communications in keeping marketing materials updated and fresh.
Education
Business Administration - Marketing -
Seton Hall University
05.2023
Skills
- Adobe InDesign, Illustrator, and Photoshop
- WordPress
- Proposal Development
- Market Research Techniques
- Campaign Development
- Content Writing
- Social Media Strategy
Languages
- Spanish, Good working knowledge
- Portuguese, Good working knowledge
Timeline
Marketing and Proposal Coordinator
Studio Hillier
12.2023 - 06.2024
Marketing and Communications Intern
Seton Hall University School of Law
06.2022 - 08.2022
Marketing and Floral Design Assistant
Wildly Floral Co.
05.2022 - 02.2023
Business Administration - Marketing -
Seton Hall University
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