Summary
Overview
Work History
Education
Timeline
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Kala Chanthachack

Columbus

Summary

Detail-oriented Marketing Coordinator with experience managing multiple roles and supporting the execution of campaigns across various channels. Skilled in content creation, social media management, and market analysis, with a focus on improving campaign performance and supporting team efforts. Able to adapt to changing priorities, collaborate effectively, and contribute to the success of marketing initiatives.

Overview

4
4
years of professional experience

Work History

Marketing Assistant

The Kript
07.2022 - Current
  • Developed and executed multi-channel marketing campaigns, increasing lead generation by 35% and boosting brand awareness by 50% over six months.
  • Managed social media accounts, growing audience engagement by 45% and increasing follower count by 30% through targeted content strategies.
  • Conducted in-depth market research, leading to a 20% improvement in campaign targeting and a 15% increase in conversion rates.
  • Track, analyze, and report on key marketing metrics, leveraging tools like Google Analytics, CRM platforms, and social media insights to drive data-informed decisions.

Human Resources Generalist

Build A Bear Workshop Inc
12.2023 - 01.2025
  • Managed full-cycle recruitment, reducing time-to-hire by 30% and increasing candidate retention by 25% through improved screening and onboarding processes.
  • Developed and implemented employee engagement initiatives, boosting team satisfaction scores by 40% and reducing turnover by 20%.
  • Ensured company compliance with labor laws and regulations, reducing policy violations by 35% through proactive training and audits.
  • Designed and facilitated training programs that enhanced employee productivity by 20% and improved leadership development scores by 30%.

Escalated Complaints Specialist

Klarna Bank
09.2023 - 12.2023
  • Successfully resolved 95% of escalated cases within 24-48 hours, improving customer satisfaction (CSAT) scores by 30%.
  • Identified recurring customer pain points and implemented solutions that reduced escalation volume by 25%, enhancing overall service efficiency.
  • Partnered with product, operations, and customer support teams to address systemic issues, leading to a 20% decrease in repeat escalations.
  • Analyzed escalation trends and provided insights that contributed to policy adjustments, resulting in a 15% reduction in customer complaints.

Sales Representative

McGraw-Hill Higher Education
04.2021 - 07.2022
  • Consistently exceeded sales targets by 20% quarterly, contributing to a 15% year-over-year increase in revenue within the educational sector.
  • Cultivated and maintained relationships with various educational institutions, resulting in a 25% increase in repeat business and customer retention.
  • Delivered tailored product demonstrations and solutions to K-12 and higher education clients, increasing product adoption rates by 30%.
  • Conducted in-depth market analysis to identify trends, customer needs, and competitor strategies, resulting in a 15% increase in targeted lead generation and improved sales conversion.

Education

No Degree - Interior Architecture

Columbus College of Art & Design
Columbus, OH
05-2027

Timeline

Human Resources Generalist

Build A Bear Workshop Inc
12.2023 - 01.2025

Escalated Complaints Specialist

Klarna Bank
09.2023 - 12.2023

Marketing Assistant

The Kript
07.2022 - Current

Sales Representative

McGraw-Hill Higher Education
04.2021 - 07.2022

No Degree - Interior Architecture

Columbus College of Art & Design

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Kala Chanthachack