Kaleigh Ward
Maricopa,AZ
Summary
Dynamic Business Operations and Marketing Specialist with proven expertise in scaling service-based businesses through integrated digital strategies, CRM optimization, and automated workflows. Proven track record leading digital marketing, brand design, web development, and customer retention initiatives while overseeing cross-functional operations. Adept at bridging analytical data with creative execution to accelerate customer acquisition, streamline sales enablement, and drive measurable revenue growth.
Overview
4
4
years of post-secondary education
6
6
years of professional experience
Work History
Office & Operations Manager
AC Infantry
Maricopa, AZ
05.2020 - 09.2026
- Directed end-to-end business operations, financial reconciliation, and logistics, directly scaling company revenue to over $2M.
- Managed 1,500+ client accounts as primary Housecall Pro CRM administrator, automating dispatch, scheduling, and invoicing workflows to streamline operations.
- Managed high-value commercial accounts and served as the primary escalation point for customer retention, resolving 98%+ of critical client issues on first contact.
- Developed standardized tiered pricebooks and customer financing packages, enhancing average ticket size and increasing conversion rates.
- Trained and onboarded team members on mobile CRM applications and standardized operating procedures, minimizing scheduling conflicts and billing delays.
- Built and managed digital web assets and direct online booking integrations, driving continuous inbound customer acquisition.
Education
Bachelor of Arts - Psychology
Arizona State University
Tempe, AZ 08.2022 - 10.2026
Skills
- Housecall Pro (Super Pro)
- CRM Database Administration
- Workflow Automation
- Client On-boarding
- Commercial Account Management
- Customer Retention
- Financial Administration
- Project Coordination
- Website Development
- Marketing Operations
- Sales Enablement
- Digital Marketing and Design Tools
- Vendor Relations
- Staff Training
- Human Resources
- Clear Oral/Written Communication
- Conflict Management
- Bookkeeping
Accomplishments
- Awarded Housecall Pro Super Pro status for six consecutive years in recognition of top-tier service delivery, customer satisfaction, and operational excellence.
- Generated $40,000 in revenue from a single targeted email marketing campaign through strategic copywriting and customer segmentation.
- Designed modernized advertising and marketing graphics for AC Infantry and real estate professionals, supporting brand development and business growth.
Timeline
Bachelor of Arts - Psychology
Arizona State University
08.2022 - 10.2026
Office & Operations Manager
AC Infantry
05.2020 - 09.2026