ADANNA ADAMS
Brooklyn,NY
Summary
Dynamic sales leader with over 7 years of experience in the CPG industry, specializing in developing and executing collaborative business partnerships to drive volume, share, and profit objectives. Proven expertise in digital transformation, omni-channel strategy, and customer engagement optimization. Skilled in leveraging data analytics to identify growth opportunities and enhance customer loyalty.
Overview
8
8
years of professional experience
Work History
Senior Account Executive
Black Halo
New York, NY
04.2024 - Current
- Develop and execute digital sales and service strategies, optimizing customer experience across multiple channels
- Oversee CRM system enhancements to streamline customer communication, engagement tracking, and sales forecasting
- Leverage data analytics and automation tools to drive targeted customer outreach and optimize sales funnel performance
- Improve service delivery processes, ensuring seamless inventory fulfillment and proactive customer support
- Lead customer retention initiatives, utilizing engagement metrics to refine sales approaches and enhance loyalty programs
Omni-Channel Manager
Keeco Home
New York, NY
05.2021 - 04.2023
- Led digital transformation initiatives, enhancing customer journey mapping and touchpoint optimizations
- Implemented AI-driven service automation to improve order processing and customer inquiry resolution
- Designed and managed CRM strategies, ensuring personalized customer engagement and retention campaigns
- Developed e-commerce and digital marketing strategies, driving a $1.7M increase in annual wholesale sales
- Conducted performance analysis on customer interactions, leveraging insights to refine digital contact strategies
Business Development Manager / Sales Manager
NEST Fragrances
New York, NY
02.2020 - 03.2021
- Drove customer-centric digital transformation, integrating technology to enhance brand engagement
- Implemented customer self-service tools and digital chat solutions, improving response times and satisfaction scores
- Led cross-functional collaboration with marketing and IT teams to optimize customer journey analytics
- Analyzed customer service trends to refine engagement strategies and proactively address potential concerns
- Managed a $3M+ portfolio, executing service innovations to drive business growth and enhance customer lifetime value
Sales Account Manager (Freelance)
Mele & Co
New York, NY
12.2017 - 11.2019
- Utilized data analytics to personalize customer interactions, optimizing engagement and conversion rates
- Developed and executed targeted service strategies to enhance order fulfillment and client experience
- Provided CRM implementation recommendations, ensuring seamless integration with sales pipelines
Education
Bachelor of Arts -
State University of New York
Albany, NYSkills
- Strategic Account Management
- Customer Relationship Management (CRM) Platforms (Salesforce, NetSuite, SAP)
- Digital Transformation Initiatives
- Omni-Channel Sales Strategies
- Data Analysis & Forecasting
- Process Automation
- Customer Engagement Optimization
- Service Metrics & Reporting
- E-Commerce & Digital Sales Strategies
- Customer Experience Analytics
- Omni-Channel Strategy
- Microsoft Office Suite
- Google Suite
Timeline
Senior Account Executive
Black Halo
04.2024 - Current
Omni-Channel Manager
Keeco Home
05.2021 - 04.2023
Business Development Manager / Sales Manager
NEST Fragrances
02.2020 - 03.2021
Sales Account Manager (Freelance)
Mele & Co
12.2017 - 11.2019
Bachelor of Arts -
State University of New York