Kamara Steverson
Grand Rapids,MI
Summary
I am pursuing a Marketing degree at Grand Valley State University, where I am passionate about leveraging strategic insights and strategies to drive impactful brand initiatives and business growth. . I am an extremely dedicated individual, that strives in a collaborative environment. Always eager to grow and learn from those around me and build positive relationships. Integrity, compassion and commitment to my professional growth are at the core to achieving meaningful results to the start of my career.
Overview
3
3
years of professional experience
Work History
Biopharma Marketing Brand Intern
Pfizer
Kalamazoo, MI
06.2024 - Current
- Participated in cross-functional team work in order to develop innovative approaches for building brand loyalty and brand awareness.
- Conducted research to create a competitive matrix, outlining key competitors in the market, product/services, market share, and strategic positioning.
- Collaborated with the brand team to assist in writing a creative brief for a branch of the company.
- Explored behavioral change campaigns and proposed a campaign plan to tie to long-term patient success and growing Pfizer's Business.
- Used the Competitive matrix to gather competitive intelligence for Pfizer's Go-To-Market strategies.
Digital Marketing Intern
SecondVibess
Grand Rapids, MI
08.2022 - 12.2023
- Created effective content marketing plans to enhance customer loyalty.
- Provided feedback on design elements related to logo creation or website updates.
- Created online ads on various platforms like Google Ads and Facebook Ads to generate leads for the business.
- Organized shows to showcase the company's products
Server
Kitchen67
Grand Rapids, MI
07.2021 - 06.2024
- Market restaurant's food and drinks by suggesting special menu items to maximize profits
- Manage transactions
- Managed multiple tasks simultaneously while maintaining high-quality standards of service.
- Demonstrated excellent customer service skills while working in a fast-paced environment.
Education
BBA - Marketing
Grand Valley State University
Allendale, MI05-2025
Associate of Arts -
Grand Rapids Community College
Grand Rapids, OH05-2023
High School Diploma -
Northview Highschool
Grand Rapids 08-2021
Skills
- Brand positioning
- Campaign Development
- Strategic Marketing
- Competitive Matrix
- Brand Development
- Creative Brief
- Competitive Intelligence
- SWOT Analysis
- SAP
- Market Research
- Social Media Management
- Team Collaboration
- Research and reporting
Timeline
Biopharma Marketing Brand Intern
Pfizer
06.2024 - Current
Digital Marketing Intern
SecondVibess
08.2022 - 12.2023
Server
Kitchen67
07.2021 - 06.2024
BBA - Marketing
Grand Valley State University
Associate of Arts -
Grand Rapids Community College
High School Diploma -
Northview Highschool
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