Kandece Roberts
Bethesda,MD
Summary
Skilled Marketing Executive driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Resourceful and adaptive with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
19
19
years of professional experience
Work History
Marketing Specialist
Keller Williams
11.2018 - 02.2022
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Maintained high level of understanding of industry standards and trends.
- Monitored trends in social media, industry and competitive landscape to create new material.
New Homes Sales Specialist
Toll Brothers City Living
03.2015 - 10.2018
- Presented properties to show quality and market comparisons through self-developed presentations.
- Built and established new business opportunities and managed more than 10 existing clients.
- Boosted residential sales through persuasion, negotiation and issue resolution.
- Coordinated appointments to show tenants and buyers prospective homes.
- Reviewed and executed confidential documents, contracts and disclosures.
- Developed new business and managed new and existing clients.
Project Manager
Spectrum Management Group
01.2009 - 02.2015
- Fostered relationships with vendors to promote positive working relationships.
- Provided management for internal personnel, contractors and vendors.
- Managed projects from procurement to commission.
- Identified plans and resources required to meet project goals and objectives.
- Drove team success through shared vision and recognition of quality performance.
Promotions Manager
QCI Media
02.2006 - 12.2008
- Managed creation of attention-grabbing, engaging and ads promoting telecommunication services.
- Collaborated with media representatives to optimize coverage of special events.
- Attended customer meetings, trade shows and conferences as company representative.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Managed day-to-day functions of promotion and marketing departments.
Marketing Representative/Marketing Copywriter
BET Television
01.2003 - 01.2006
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Achieved or surpassed monthly and yearly sales goals on consistent basis.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Wrote engaging and successful marketing, advertising and website copy.
Education
Bachelor of Science - Business Management
University of Maryland - College Park
College Park, MDSkills
- Project Management
- Microsoft Office Suite
- Marketing Analytics
- CRM Software
- Branding Campaigns
- WordPress
- SEO Strategies
- Adobe Creative Suite
- Digital Content Platforms
- Social Media Marketing
Timeline
Marketing Specialist
Keller Williams
11.2018 - 02.2022
New Homes Sales Specialist
Toll Brothers City Living
03.2015 - 10.2018
Project Manager
Spectrum Management Group
01.2009 - 02.2015
Promotions Manager
QCI Media
02.2006 - 12.2008
Marketing Representative/Marketing Copywriter
BET Television
01.2003 - 01.2006
Bachelor of Science - Business Management
University of Maryland - College Park