Summary
Overview
Work History
Education
Skills
Timeline
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Kara Macdonald

Marketing / Title Insurance / Real Estate
Purcellville,VA

Summary

Polished Marketing Associate with exceptional understanding of various marketing techniques. Strong organizational and communication skills. Strong brand consulting and web-based advertising skills.

Overview

11
11
years of professional experience

Work History

Senior Marketing Associate

Potomac Title Group
01.2021 - Current
  • Implemented systems and procedures to increase sales.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Negotiated contracts with key clients, securing long-term commitments and favorable terms for the company.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Strengthened company brand through targeted marketing campaigns and public relations initiatives.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Enhanced customer retention by providing exceptional service and support throughout the client lifecycle.

Vice President

Pruitt Title
06.2013 - 12.2020
  • Created systems for developing new relationships with referral partners
  • Maintained the company's website and social media platforms
  • Coordinated and hosted client appreciation events
  • Developed classes and trainings for our clients on marketing, social media, organization and leadership tactics
  • Grew company from three employees to fourteen employees in seven years
  • Increased sales from $80,000 per month to $400,000 per month in seven years
  • Maintained and managed a CRM with 4800 contacts
  • Maintained current client relationships through regular contact based on calendar management

Education

High School Diploma -

Annandale High School
Annandale
05.2001 -

Skills

Effective Communication

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Timeline

Senior Marketing Associate

Potomac Title Group
01.2021 - Current

Vice President

Pruitt Title
06.2013 - 12.2020

High School Diploma -

Annandale High School
05.2001 -
Kara MacdonaldMarketing / Title Insurance / Real Estate