Kara Macdonald
Marketing / Title Insurance / Real Estate
Purcellville,VA
Summary
Polished Marketing Associate with exceptional understanding of various marketing techniques. Strong organizational and communication skills. Strong brand consulting and web-based advertising skills.
Overview
11
11
years of professional experience
Work History
Senior Marketing Associate
Potomac Title Group
01.2021 - Current
- Implemented systems and procedures to increase sales.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Negotiated contracts with key clients, securing long-term commitments and favorable terms for the company.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Strengthened company brand through targeted marketing campaigns and public relations initiatives.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Enhanced customer retention by providing exceptional service and support throughout the client lifecycle.
Vice President
Pruitt Title
06.2013 - 12.2020
- Created systems for developing new relationships with referral partners
- Maintained the company's website and social media platforms
- Coordinated and hosted client appreciation events
- Developed classes and trainings for our clients on marketing, social media, organization and leadership tactics
- Grew company from three employees to fourteen employees in seven years
- Increased sales from $80,000 per month to $400,000 per month in seven years
- Maintained and managed a CRM with 4800 contacts
- Maintained current client relationships through regular contact based on calendar management
Education
High School Diploma -
Annandale High School
Annandale 05.2001 -
Skills
Effective Communication
Social Media Engagement
CRM Software (Infusionsoft)
Excellent Communication
Brand Promotion
MS Office
MS Outlook
All Google Suite Products
Timeline
Senior Marketing Associate
Potomac Title Group
01.2021 - Current
Vice President
Pruitt Title
06.2013 - 12.2020
High School Diploma -
Annandale High School
05.2001 -