KAREN BARONA
Resumen profesional
Results-driven Systems Engineer with a specialization in Marketing and Sales, bringing over 15 years of experience leading commercial operations, driving digital transformation, and optimizing business performance. I specialize in implementing ERP and CRM solutions, building high-performing sales teams, and developing scalable strategies that increase revenue and customer engagement. Throughout my career, I have successfully: Led teams of over 300 sales professionals Managed multimillion-dollar sales targets Implemented ERP & CRM systems improving operational efficiency Trained 700+ employees in technology adoption and customer service I am passionate about leadership, business growth, and helping organizations scale through innovation and customer-centric strategies.
Datos destacados
19
19
years of professional experience
1
1
Certification
Experiencia
Commercial Manager – External Sales
ELECTROJAPONESA
2013.10 - 2019.11
- Managed national sales targets exceeding multimillion-dollar revenue
- Led a team of 300 sales representatives and 23 sales managers
- Designed and launched the company’s Call Center
- Expanded into new markets and improved customer engagement
Project Manager (ERP/CRM Implementation)
ELECTROJAPONESA
2010.05 - 2012.10
- Led implementation of SIESA Enterprise (ERP) and Sugar CRM
- Integrated ERP, CRM, and corporate website
- Redesigned commercial, administrative, and logistics processes
- Trained over 700 employees in technology and service culture
PUSHING MANAGER
CREDIGANE ELECTRODOMESTICOS
CALI, COLOMBIA
2001.02 - 2011.05
- Atención y servicio al cliente.
- Trabajo en equipo para facilitar el cumplimiento de objetivos.
- Cumplimiento eficiente de las tareas asignadas.
- Colaboración con los diferentes departamentos de la empresa.
- Desarrollo de proyectos y programas.
- Coordinación y planificación de reuniones.
Marketing & Sales Manager
ELECTROUNO
2008.01 - 2011.05
- Directed commercial strategy for external sales channels
- Developed monthly sales plans and expanded market presence
Marketing & Procurement Manager
CREDIGANE ELECTRODOMESTICOS
2001.11 - 2008.01
- Negotiated with global brands (LG, Samsung, Sony, Whirlpool)
- Managed international imports from China and the U.S.
- Led strategy for 22 retail stores
- Developed customer loyalty programs
Commercial Manager
USA ELECTRODOMESTICOS
2007.05 - 2007.12
- Managed retail and wholesale sales channels
- Designed marketing strategies and opened new locations
Formación
Specialization - Marketing
Universidad ICESI
Systems Engineering - undefined
Universidad San Buenaventura
Enfatiza tus habilidades clave
- Sales Leadership
- Business Development
- Digital Transformation
- ERP Implementation
- CRM (Sugar CRM, SIESA)
- Team Management
- Customer Experience
- Strategic Planning
- Market Expansion
- Training & Coaching
Idiomas
Spanish
Experto
English
Básico
Diplomas
- Vehículo propio.
Cronología
Commercial Manager – External Sales
ELECTROJAPONESA
2013.10 - 2019.11
Project Manager (ERP/CRM Implementation)
ELECTROJAPONESA
2010.05 - 2012.10
Marketing & Sales Manager
ELECTROUNO
2008.01 - 2011.05
Commercial Manager
USA ELECTRODOMESTICOS
2007.05 - 2007.12
Marketing & Procurement Manager
CREDIGANE ELECTRODOMESTICOS
2001.11 - 2008.01
PUSHING MANAGER
CREDIGANE ELECTRODOMESTICOS
2001.02 - 2011.05
Systems Engineering - undefined
Universidad San Buenaventura
Specialization - Marketing
Universidad ICESI