Karen Carias
Los Angeles,CA
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Red Bull
06.2018 - 09.2022
- Created and implemented digital marketing strategies to maximize brand awareness, event participation and grow artists fanbase for campaigns such as Red Bull Music Festival New York and Chicago, Culture Clash, and Red Bull Batalla
- Upheld a premium brand image as the national voice of Red Bull through direct to consumer marketing via the Red Bull website and social media platforms including Instagram, Twitter, and Snapchat boosting conversion rates to over 40%
- Coordinated the development, writing, editing, proofreading, and production of consumer marketing material in both English and in Spanish
- Adapted important insights to evolve best practices for consumer engagements, identifying social media parameters, and develop opportunities to attract new consumers
Marketing Associate
Red Bull
05.2016 - 06.2018
- Drove product trial by ensuring brand credibility and relevance to consumers across the nation by developing strategies that effectively marketed the company and educated consumers
- Worked cross-functionally with the Red Bull Culture team in identifying cultural scenes and music talent that influence brand image with our target consumers
- Provided insights, trends and opportunities to identify innovative approaches throughout Los Angeles
- Analyzed demographic data to determine optimal targets, messaging and tactics for successful product marketing.
Coordinator
Riptide Music
01.2017 - 10.2017
- Handled client relations, copyright and royalty collections
- Worked alongside Director of Production in executing company projects
- Built and maintained relationships with artists and business partners by providing internal communications
- Produced high-quality documents, spreadsheets and presentations for internal and client-facing needs
Education
BA Psychology -
California State University - Dominguez Hills
Carson, CA05.2018
Skills
- Microsoft Office, Excel, PowerPoint
- Marketing
- Social Media
- Concur
- Google Docs
- Public Relations
- Copywriting
- Communication
- Detail-Oriented
Timeline
Marketing Specialist
Red Bull
06.2018 - 09.2022
Coordinator
Riptide Music
01.2017 - 10.2017
Marketing Associate
Red Bull
05.2016 - 06.2018
BA Psychology -
California State University - Dominguez Hills
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