Hi, I’m
Karen Edwards
Phoenix,AZ
Summary
Results-driven leader with a strong background in strategic sales and organizational growth. Skilled in developing and implementing effective sales strategies, optimizing processes, developing strong customer relationships, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
29
years of professional experience
1
Certification
Work History
Certified Transformational Life Coach
Certified Transformational Life Coach
01.2021 - Current
Job overview
- Established strong rapport with clients, fostering trusting and supportive coaching relationships
- Encouraged clients to set and achieve reasonable goals on a weekly basis
- Utilized active listening skills to identify underlying client needs and develop targeted strategies accordingly
- Helped clients build life management and coping skills to handle daily needs and specific stressors
- Provided ongoing support to clients as they navigated life transitions or challenges, fostering resilience and adaptability
- Services include private coaching, corporate professional development, leadership programs, sales development, speaking engagements (including Hanger Live 2025), workshops, and retreats
Ossur
Director, Ossur Women’s Leadership Initiative
10.2014 - 02.2023
Job overview
- Founded and executed a global, customer-facing women’s initiative for women in the orthotic and prosthetic profession (held concurrently with the Senior Area Manager position)
- This was the key marketing initiative for the company’s efforts in supporting women around the world and was featured annually in the company’s Global Social Responsibility Report
- Managed budgets effectively to ensure optimal use of resources
- Leveraged and grew the company's professional networks to strengthen client relationships
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach, with OWLI participants seeing an average of 10% sales growth annually
- Oversaw all aspects of the initiative including marketing, strategy, branding, execution, promotion, planning, customer analysis, and budgets
- Managed one event planner, and supervised employee participation
- Served on the Ossur DEI development committee and was strategic in creating programs and measurements for the company’s first DEI program
- Won the OPGA Woman of the Year Award for this initiative's contributions
- Planned and executed four national conferences for the U.S and Canada
- Created and led global webinars and local events for women in O&P
- Spoke at two national AOPA conferences
- Contributed articles to industry publications
Ossur
Senior Area Manager
09.2011 - 02.2023
Job overview
- Responsible for sales of prosthetic medical devices for both upper and lower extremity in the states of North Carolina, Arizona, Utah, Colorado and New Mexico
- My success stems from strategic sales plans combined with the ability to build exceptional, authentic, patient-focused customer relationships
- Established strong relationships with key clients, driving customer satisfaction, and retention
- Developed and executed tactical plans, utilizing past performance and market opportunity data to consistently achieve regional sales targets
- Analyzed referral data, amputation data, and uncovered key customer analytics to understand each market and each customer's potential
- Oversaw daily, weekly, and monthly reporting and leveraged information to optimize forecasting and future business plans
- $6+ million in annual sales
- Worked with management to interview and vet new hires
- Mentored new hires, enhancing their product knowledge and sales skills to quickly ramp up their effectiveness
- Created and taught product training for customer service representatives, educating them on products and ways to upsell to customers
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions
- Rookie of the Year and Area Manager of the year 2012
- Achieved President’s Club 2012, 2013, 2016, 2017, 2021 and 2022
VQ OrthoCare
Account Executive
01.2006 - 09.2011
Job overview
- Responsible for sales of orthopaedic, neurosurgical, and pain management devices in a new start-up territory
- Products included: surgical and rehab pain stimulators; spinal and long bone growth stimulators; post-op and rehab spinal, cervical and knee bracing
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty
- Identified and established long-lasting relationships with key decision-makers within clinics, solidifying the company's reputation as a trusted partner in their patients' care
- Managed and supervised three full-time fitters and one territory assistant
- Managed over multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently
- President’s Club Award Winner 2008
- Pain Stimulator Sales Award Winner 2008
- Bracing Sales Award Winner 2007
- Team Award Winner 2007 and 2008
Piedmont Imaging
Senior Territory Manager
07.2002 - 01.2006
Job overview
- Responsible for all sales activities in a very competitive marketplace for a $28 million full-service radiology center via strong emphasis on relationship selling and outstanding service
- Exceeded revenue targets through effective account management and implementation of successful sales strategies
- Increased sales growth by developing strategic plans for territory development and relationship building with key clients
- Implemented a territory-wide CRM system to track customer interactions, resulting in improved sales processes and more accurate forecasting
- Number one producer within MedQuest (#1 / over 100 reps in country)
- Set 45 center-wide records and 11 company-wide records
- Awarded company’s “Center of the Year” for 2003, based on sales
- Increased avg monthly billings by 33% in first year ($1.5 mil to over $2.0 mil)
Mullen Advertising
Broadcast Supervisor
06.1996 - 07.2002
Job overview
- Oversaw spending for multi-million-dollar national broadcast campaigns and acted as the intermediary between the clients and broadcast networks
- Negotiated with national network representatives in New York for the purchase of such high-profile programming as The Superbowl, NFL Football, Survivor, Friends, ER, and The Today Show
- Consistently analyzed viewer data to accurately forecast highest target viewers per dollar for advertisers
- Developed successful partnerships with broadcast industry, leading to increased value for clients through sponsored content and ad placements
- Built and maintained strong relationships with industry representatives, providing greater negotiating power
- Supervised 12 buyers in the purchase of local-market advertising in 43 broadcast markets across the country
- Department I.T. lead for all database management systems
- Exceeded stringent client goals delivering buys at an average savings of 25% below market costs
Education
University of North CarolinaChapel Hill, NC
B.A. from Journalism
Salem CollegeWinston-Salem, NC
Courses in Creative Writing
Skills
- Client Needs Assessment
- Professional Development
- O&P Sales and Territory Analysis
- Strategic Planning
- Relationship Building
- Verbal and Written Communication
Related Experience
- Freelance Media Buyer, Lowe’s Hardware, North Wilkesboro, NC
- Media Director, Morphis & Friends, Winston-Salem, NC
- Assistant Media Buyer, Long Haymes Carr, Winston-Salem, NC
Certification
- Certified Transformational Life Coach (Accredited)
- Certified DISC Coaching Accreditation
- AMA Certified Women’s Leadership
- AMA Sales Management Course Completion
- TESL 120-hour Certification
Computer Experience
- Salesforce
- Microsoft Excel
- Microsoft Word
- PowerPoint
- Zoom and Teams
Timeline
Certified Transformational Life Coach
Certified Transformational Life Coach
01.2021 - Current
Director, Ossur Women’s Leadership Initiative
Ossur
10.2014 - 02.2023
Senior Area Manager
Ossur
09.2011 - 02.2023
Account Executive
VQ OrthoCare
01.2006 - 09.2011
Senior Territory Manager
Piedmont Imaging
07.2002 - 01.2006
Broadcast Supervisor
Mullen Advertising
06.1996 - 07.2002
Salem College
Courses in Creative Writing
University of North Carolina
B.A. from Journalism
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