Karen Heyborne
Riverton,UT
Summary
Results-driven marketing professional with deep expertise in strategic planning, market analysis, and brand development. Strong focus on team collaboration and adapting to changing needs, ensuring seamless execution of marketing initiatives. Known for effective communication, leadership, and problem-solving skills, consistently delivering impactful results. Ready to drive growth and innovation in dynamic marketing environment.
Overview
26
26
years of professional experience
Work History
Market Director UT & ID
Acxion Food Service
01.2019 - Current
- Manage a team of DBM’s in the UT & ID markets
- Direct Field Sales Team in various segments and distribution channels to fulfill set KPIs and client goals
- Work with Distributors on new products as well as existing products
- Work with clients & Distributors on pricing proposals
- Cultivate Regional and National Client relationships within Market.
- Coordinate with field team to ensure effective communication and meet deadlines
- Directed strategic market planning in collaboration with clients and internal teams.
- Cultivated strong relationships with clients and distributors to enhance partnerships.
- Administered market office management alongside physical building and warehouse duties.
- Monitored completion of necessary maintenance and preventive measures for all locations.
- Client product training to operators and Distributor sales team.
Western Regional Manager AZ, CA, CO, ID, MT, NM, NV, WA, WY, UT
Baker & Taylor/Follett
01.2010 - 01.2019
- Manage a $15 million-dollar territory where I was accountable for monthly, quarterly, and yearly budgets, and ensure that applicable reports are turned in complete and on time.
- Responsible for all aspects of leadership, problem solving, supervision, and personnel development and training in my region.
- Supervise four District Managers, in addition to managing my own district, with approximately 175 Marketing Merchandising Specialists reporting either directly or indirectly.
- Prepare on-site sales presentations for District and Store managers, which include information such as sales figures, units sold, upcoming promotions, etc. Provide information about new products and sales opportunities.
- Work closely with corporate VP Field Merchandising and Account Teams to communicate and track performance metrics, and to develop and implement strategies for taking advantage of sales opportunities and reducing costs.
- Build a rapport with Store Owners, ZVP’s, DM’s, & Store Management, and work with them to ensure all POG’s are optimized and that the proper inventory levels are maintained.
- Ensure that appropriate product for the store geographical market is placed and negotiate product placement locations to maximize sales.
- Work with store setup coordinators to ensure fixtures and product are in place and ready for new store openings.
- Monitor daily/weekly Regional/District performance surveys and reports and identify areas of opportunity. Formulate plans to take advantage of those areas and track the implementation and success of those plans.
- Attend trade shows as both a spectator, to become familiar with new product lines, and as an exhibitor to showcase company products.
- Partner with Director of Sales, Director of Operations, Region Sales Team, on any quality issues, promotional displays, what’s working in the field and areas of improvement
- Responsibilities include interviewing and training merchandisers; reviewing work to ensure we are meeting contracted service commitment, addressing all performance issues and partnering with HR Manager with any issues or concerns regarding employee performance to ensure all issues are appropriately
- The world’s largest distributor of entertainment products.
Territory Sales Manager UT, CO, WY, NV
Decorative Concepts Inc./Teters
01.2000 - 01.2010
- Managed territory sales of $1.5 million, added new accounts and built excellent customer relationships.
- Responsible for approx. 300 accounts including large national accounts such as Walmart, Kmart, Shopko, Ace Hardware, Kroger and many independents
- Managed a team of 29 merchandisers throughout Utah, Colorado, Wyoming, and Nevada.
- Responsible for Hiring, Training, Terminations, Interviewing for all merchandiser in my territory.
- Review monthly/yearly sales figures with District Managers, Store Manager and Department Managers. Provided ideas to increase revenue and gross profit.
- Analyze the next six-month selling cycle (Catalog launch).
- Write orders to maintain proper inventory levels
- Prospect new business opportunities.
- Trade show experience.
- A leading importer and manufacturer of floral and home decor.
Education
Granger High School
Salt Lake CitySkills
- Sales Management
- Sales Presentations
- Salesforce
- Negotation skills
- Account Management
- Data Analysis
- Client Relations
- Food Service/Broker
- Leadership
- Client Management
- Recruiting, Hiring & Training
Timeline
Market Director UT & ID
Acxion Food Service
01.2019 - Current
Western Regional Manager AZ, CA, CO, ID, MT, NM, NV, WA, WY, UT
Baker & Taylor/Follett
01.2010 - 01.2019
Territory Sales Manager UT, CO, WY, NV
Decorative Concepts Inc./Teters
01.2000 - 01.2010
Granger High School