Karen Dreher
Chesterfield,MO
Summary
Dynamic Beauty Consultant with extensive experience at Macy's, excelling in beauty consultations and skincare analysis. Proven track record in driving sales through effective product demonstrations and exceptional customer service. Skilled in staff training and visual merchandising, fostering strong client relationships to enhance customer satisfaction and loyalty.
Overview
9
9
years of professional experience
Work History
Beauty Consultant
Target
Town & Country, MO
04.2024 - Current
- Provided personalized beauty consultations to enhance customer satisfaction and product selection.
- Assisted customers with skincare and makeup application techniques, fostering a welcoming environment.
- Maintained knowledge of current beauty trends and product offerings to inform customer choices.
- Demonstrated product features and benefits, driving informed purchasing decisions among customers.
- Resolved customer inquiries and concerns promptly, ensuring a positive shopping experience.
- Trained new staff on product knowledge and customer service protocols for consistent service delivery.
- Kept up-to-date with industry trends and new product launches, enabling accurate recommendations for clients.
- Delivered exceptional customer service, addressing client concerns and providing solutions to meet their unique needs.
- Processed product purchases and payments, coordinating packaging, inventory management, and varying customer requests simultaneously.
- Conducted makeovers and skincare consultations, boosting customer confidence in their appearance.
- Conducted consultations to understand client's desired look.
- Educated clients on proper makeup application techniques, empowering them to recreate desired looks at home.
- Monitored current trends to understand fashions and better serve customer needs.
- Offered guidance on proper skincare routines, helping clients achieve healthier and more radiant complexions.
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending appropriate products.
- Assisted customers in finding suitable products within budgets without compromising quality or personal preferences.
- Contributed to visual merchandising efforts by creating attractive displays that showcased featured products effectively.
- Maintained inventory levels by conducting regular stock checks and placing orders as needed, ensuring optimal product availability.
- Maintained counter and display areas for cleanliness and organization.
- Provided personalized skincare recommendations to specifically target top concerns.
Beauty Consultant
Dillards Department Store
Fairview Heights, IL
03.2021 - 01.2022
- Collaborated with team members to organize promotional displays, enhancing visual merchandising strategies.
- Analyzed sales data to identify trends, contributing to inventory management and restocking efforts.
- Increased sales revenue through effective product demonstrations and persuasive communication skills.
- Collaborated with team members to achieve monthly sales targets and maintain a positive store environment.
- Achieved personal sales goals consistently through effective time management and prioritization of tasks.
- Analyzed customer skin to assess conditions and skin type and suggest products and treatments.
- Worked closely with fellow consultants during peak hours to ensure all customers received prompt attention and assistance.
- Improved overall store cleanliness by maintaining an organized workspace throughout daily operations.
- Participated in ongoing training sessions to enhance product knowledge and stay current on industry best practices.
- Identified client needs and recommended products based on preferences and requirements.
- Handled returns or exchanges courteously while adhering to company policies.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Used cosmetic techniques and processes to beautify face and body in traditional or mobile settings.
- Assisted in organizing promotional events, resulting in increased brand awareness and store footfall.
- Supported reception desk, receiving phone calls, entering appointments, and collecting payments for services rendered.
- Sanitized makeup tools to avoid spread of infection.
- Professionally applied makeup to clients for productions and performances.
- Fostered long-term relationships with clients by offering tailored advice, ensuring repeat business and loyalty.
- Scheduled customer appointments and rearranged individual time slots to meet demand.
- Suggested treatments and styles to suit customer appearance and fashion choices.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Demonstrated cosmetic application best practices to achieve desired styles.
- Developed strong rapport with customers and created positive impression of business.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Prioritized helping customers over completing other routine tasks in store.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Listened to customer needs and desires to identify and recommend optimal products.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Recommended complementary purchases to customers, increasing revenue.
- Managed efficient cash register operations.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Performed cash, card, and check transactions to complete customer purchases.
- Provided personalized beauty consultations to enhance customer satisfaction and product selection.
- Assisted customers with skincare and makeup application techniques, fostering a welcoming environment.
- Maintained knowledge of current beauty trends and product offerings to inform customer choices.
- Demonstrated product features and benefits, driving informed purchasing decisions among customers.
- Resolved customer inquiries and concerns promptly, ensuring a positive shopping experience.
- Kept up-to-date with industry trends and new product launches, enabling accurate recommendations for clients.
Cosmetic Counter Manager
Macys Department Store
Fairview Heights, IL
03.2017 - 02.2021
- Led daily operations of cosmetic counter, ensuring product availability and optimal presentation.
- Trained and mentored new staff on product knowledge and customer engagement techniques.
- Developed promotional strategies to increase sales and enhance customer experience.
- Analyzed sales data to identify trends and adjust inventory accordingly.
- Coordinated with vendors for timely product replenishment and special promotions.
- Implemented training programs focused on enhancing team performance and service quality.
- Resolved customer inquiries effectively, ensuring high levels of satisfaction and loyalty.
- Maintained up-to-date knowledge of industry trends to recommend product enhancements.
- Provided exceptional customer service by addressing concerns promptly and maintaining a professional demeanor under pressure.
- Managed difficult or delicate customer interactions with politeness and professionalism, reaching resolutions promptly and according to store policies.
- Planned and prepared for special events, adjusting employee schedules and inventory to achieve smooth, efficient department operations.
- Led a team of beauty advisors to achieve sales targets and deliver exceptional customer service.
- Assessed client needs through active listening and targeted questioning, recommending suitable products accordingly.
- Collaborated with store management to develop marketing strategies for promoting new cosmetic lines.
- Utilized data analysis tools to monitor sales trends and adjust promotional efforts accordingly for optimal results.
- Introduced initiatives and sales strategies to exceed goals.
- Recruited, trained and supported cosmetic counter team members, emphasizing company policies, product knowledge, and departmental goals across staff.
- Greeted and assisted customers within minutes of approaching cosmetic counter.
- Circulated cosmetic department to promptly and politely welcome customers and engage in conversation to assess needs.
- Enhanced customer satisfaction by providing personalized consultations and product recommendations.
- Streamlined scheduling processes to maximize employee productivity while minimizing labor costs.
- Ensured compliance with company policies and procedures while managing daily operations at the cosmetic counter.
- Conducted regular performance reviews for staff members, identifying areas for improvement and implementing appropriate coaching strategies.
- Fostered a positive work atmosphere through open communication channels among team members.
- Achieved sales goals consistently by employing effective selling techniques and product knowledge expertise.
- Researched and assessed new products to develop effective merchandising and promotion plans.
- Coordinated successful product launches by collaborating closely with marketing teams on promotional materials and event logistics.
- Served as a liaison between cosmetic brands representatives and store management, facilitating productive communication on product offerings and sales strategies.
- Managed inventory levels effectively, ensuring the availability of best-selling products at all times.
- Improved overall efficiency at the cosmetic counter by implementing new organizational systems for inventory management.
- Organized in-store events to showcase new products, driving sales growth and increased brand awareness.
- Gathered and analyzed sales and performance data to set and strategize on departmental goals.
- Recruited trained, and mentored new employees, fostering a high-performance team environment.
- Implemented visual merchandising standards, resulting in an attractive and organized cosmetic counter display.
- Maintained up-to-date knowledge on industry trends and competitor offerings to provide informed guidance to customers.
- Analyzed sales, wrote sales reports, and set sales goals for cosmetics counter at Type store.
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
- Protected store assets and inventory via loss prevention procedures.
- Delivered product demonstrations and sample applications, raising exposure of key brands.
- Offered make-up tips and popular tutorials in alignment with latest trends.
- Applied merchandising and housekeeping procedures, adhering to corporate, and brand standards.
- Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
- Walked through department multiple times each shift to evaluate and correct issues such as cleaning and stock replenishment needs.
- Maintained clean, adequately stocked, and organized store by streamlining daily operations and introducing new procedures.
- Trained newly hired sales team in upselling techniques.
- Examined incoming inventory, merchandised shelves and prevented shrinkage.
- Mentored new sales associates to contribute to store's positive culture.
- Developed and nurtured lasting relationships with clients through dedicated assistance, issue resolution and active listening.
- Researched issues to obtain appropriate answers to customer inquiries.
- Kept close eye on department employees and customers to assess theft risks and maintain loss prevention goals.
- Submitted reports to senior management to aid in business decision-making and planning.
Education
High School Diploma - General Studies
Reavis High School
Burbank, ILSkills
Beauty consultations
Skincare analysis
Makeup application
Customer service
Sales strategies
Product demonstrations
Visual merchandising
Inventory management
Staff training
Trend awareness
Client relationship building
Cash handling
Promotional events
Product knowledge
Conflict resolution
Appointment scheduling
Retail operations
Performance analysis
Team collaboration
Upselling techniques
Retail experience
Detail-orientated
Timeline
Beauty Consultant
Target
04.2024 - Current
Beauty Consultant
Dillards Department Store
03.2021 - 01.2022
Cosmetic Counter Manager
Macys Department Store
03.2017 - 02.2021
High School Diploma - General Studies
Reavis High School