Summary
Overview
Work History
Education
Skills
Websites
Community Leadership
Timeline
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Karen Murphy

Karen Murphy

Senior Director, Business Development
Boston,MA

Summary

MAXIMIZING STRATEGIC PARTNERSHIPS & OPTIMIZING PERFORMANCE A tech-savvy, progressive business development executive with a proven track record of success igniting new partner growth A well networked industry leader across various technology sectors including ad-tech, finance, and biotech. Cultivates strategic partnerships and fuels innovation. Startup and Fortune 500 experience. Data-driven in approach. A trusted advisor and thought leader. Builds a high-performance culture of collaboration, influence, profitability, and shared success.

Overview

13
13
years of professional experience
4
4
years of post-secondary education
1
1
Language

Work History

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

Ginkgo Bioworks
08.2021 - Current
  • From May 2023 to Present; we pivoted our business model internationally, to help build bioeconomy, by establishing biosecurity surveillance programs across the globe, including Australia, Bostwana, Qatar, Rwanda, Saudi Arabia, the United Kingdom and Ukraine, as well as multilateral partnerships with Africa DCD and African Risk Capacity
  • During this time I lead our Business Development team with 5 direct reports, and also manage our efforts in Latin America
  • I have attended the following conferences on behalf of Ginkgo Bioworks as a Senior Executive and had speaking engagement at: - Meeting with the Minister of Foreign Affairs, Panama (March 2023) - United Nations World Health Assembly, meeting with the Minister of Health of Costa Rica (May 2023) - Mexico City, meeting with the Secretary of Agriculture and the Office of The Secretary of Foreign Affairs Alicia Barcena - Botswana, Corporate Council on Africa Conference, meeting with the Vice President of Namibia, and the Minister of Health of Botswana - United Nations Conference in New York, meeting with the Ambassador of Panama, the Ambassador of El Salvador, the Ambassador of Honduras, the Ambassador of Namibia, the Ambassador of Colombia - Attended the Festival de Datos conference in Uruguay, meeting with the Minister of Health of Uruguay

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

Jobcase, Inc.
04.2019 - 08.2021
  • Manage key relationships with enterprise clients for Jobcase’s job board product
  • Own and execute end to end sales process for $20M book of business
  • Provide vision and leadership to scale growth of strategic partnerships and develop revenue-generating digital media programs
  • Act as subject matter expert on digital advertising ecosystems and performance marketing
  • Engage with product team to develop best in class solutions for clients
  • Landed and expanded largest strategic partnership in company history, (DoorDash) producing 970% lift in gross revenue for 2020
  • Landed Postmates strategic account in within two months of being hired, at $150k run rate per month, expanded monthly run rate to $200k per month
  • Landed DoorDash account in 9/19 at $30k per month run rate, expanded to $185k per month by 1/20, current monthly run rate $900k
  • Q3 2020 185% of goal during global pandemic
  • Q4 2020 91% of goal
  • Q1 2021 114% of goal
  • Q2 2021 173% of goal (trending)
  • Responsible for creating new business opportunities for: DoorDash, Postmates (acquired by Uber), Bellhops, Care.com, Caviar, GoPuff, Handy, Jyve, Neighbor, Rover, WorkWhile
  • Liase with internal General Counsel on all contracts to promote timely close and launch of deals
  • Diversity, Equity and Inclusion Council Member.

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

clypd, inc.
04.2014 - 04.2019
  • Hired to disrupt television advertising and evangelize clypd platform, transforming campaign performance for agencies and brand partners
  • Created and built brand awareness through education on power of automation in audience-based buying
  • Drove market penetration
  • Owned partner lifecycle from recruitment and pitch to execution and customer success
  • Led team of 15 across product marketing, engineering, and sales
  • Conducted speaking engagements and media interviews
  • Acquired 40 demand side partnerships/sales channel partners, including Adobe, Google, AT&T, SpotX, Verizon, and Trade Desk
  • Increased bottom-line revenue 30%, positioning company for sale to AT&T
  • Pioneered advertising technology innovation by championing data-driven technology and automation
  • Recognized as REV Boston Honoree for Top 20 Women Leaders in Tech by Accomplice (a venture capital firm).

HEAD OF BUSINESS DEVELOPMENT - EMERGING BUSINESS

PayPal Media Network
11.2011 - 04.2014
  • Defined go-to-market strategy for new platforms and products
  • Full oversight of Emerging Business Unit, building $15M pipeline of business
  • Leveraged market insights to prioritize opportunities
  • Cultivated strategic relationships and negotiated partnerships, creating long-term value
  • Supported new product development from concept through deployment
  • Introduced first-ever location-based mobile Real-Time Bidding Platform in industry, growing it to 16 partners
  • Led mobile migration to Pubmatic, establishing 14 new mobile bidders and fixed run rate
  • Produced sustained annual growth rate of over 1000%
  • Rolled out PayPal Boost (IR200), including selecting data and audience extension providers for online and mobile
  • Steered release of eBay’s LifeStyle Deals product, their first-ever service related vertical
  • Participated in the development of eBay’s internal Owned & Operated Properties, including Red Laser mobile app
  • Served as Boston Lead and Steering Committee Member for eBay-based Women in Technology Program
  • Hand-picked as consultant for Start Tank, early-stage startup incubator, to maximize program value through creation of networking events, learning sessions, and business development tools
  • Keynote speaker at UnConference Boston and RoughDraft Boston.

DIRECTOR, BUSINESS DEVELOPMENT

Hunt Mobile (now Opera Mediaworks LatAm)
10.2010 - 10.2011
  • Headed up growth strategy for a mobile ad network, focusing on Latin America and US Hispanic markets
  • Negotiated strategic partnerships with agencies and media buyers
  • Created cross-selling opportunities to include agencies and supply side platforms
  • Designed compelling mobile campaigns
  • Hired, managed and trained team of 5
  • Grew revenue from $0 to $2M in first year
  • Positioned startup as ndustry leader, forging relationships with Cartoon Network, Groupon, and Wells Fargo
  • Built brand awareness by attending global conferences, including AD:Tech and MMA Forum (NYC).

Education

Bachelor of Science in Marketing - Marketing

Boston College
Boston, MA
09.1992 - 05.1996

Study Abroad (Spanish Proficiency) - undefined

Universidad de Sevilla

Skills

Spanish Language Skills

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Community Leadership

  • Founding Member - CHIEF - Executive Women’s Leadership
  • Mentor - The Forem
  • Fundraiser & Mentor - Cycle for Survival
  • Youth Soccer Coach - Town of Swampscott

Timeline

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

Ginkgo Bioworks
08.2021 - Current

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

Jobcase, Inc.
04.2019 - 08.2021

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

clypd, inc.
04.2014 - 04.2019

HEAD OF BUSINESS DEVELOPMENT - EMERGING BUSINESS

PayPal Media Network
11.2011 - 04.2014

DIRECTOR, BUSINESS DEVELOPMENT

Hunt Mobile (now Opera Mediaworks LatAm)
10.2010 - 10.2011

Bachelor of Science in Marketing - Marketing

Boston College
09.1992 - 05.1996

Study Abroad (Spanish Proficiency) - undefined

Universidad de Sevilla

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Karen MurphySenior Director, Business Development