Summary
Overview
Work History
Education
Skills
Timeline
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KAREN PORTA

Campbell Hall,New York

Summary

Dynamic sales and marketing leader with a proven track record at Fragrances Elite International, driving multimillion-dollar growth and successful product launches. Expert in strategic planning and team leadership, leveraging data-driven insights to enhance brand performance and foster strong retail partnerships. Passionate about uncovering market opportunities and delivering exceptional results.

Overview

20
20
years of professional experience

Work History

Vice President of Sales and Marketing

Fragrances Elite International, Inc.
New York, New York
01.2013 - Current
  • Achieved year-over-year growth for multimillion-dollar U.S. Prestige fragrance business.
  • Managed brand portfolios for Versace, Brunello Cucinelli, and Michael Kors to enhance market presence.
  • Developed and executed strategic marketing plans and sales forecasts to meet corporate objectives.
  • Conducted profit and loss analysis to inform strategic decision-making processes.
  • Oversaw product launches, ensuring alignment with brand positioning and market demands.
  • Analyzed market trends to uncover growth opportunities and address challenges.
  • Monitored retail and net shipment budgets to assess performance metrics.
  • Collaborated with research and development on innovative fragrance projects.

Regional Manager

Fragrances Elite International, Inc.
New York, New York
01.2006 - 01.2013
  • Managed regional operations for leading fragrance distribution company across NY metro, New England, Washington, DC, and Seattle.
  • Achieved year-over-year Retail and Net shipment budget targets.
  • Developed and strengthened partnerships with major retailers at all levels.
  • Oversaw budget management to ensure accurate spending.
  • Supervised five Account Executives, fostering a collaborative team environment.
  • Reported directly to Vice President of Sales, providing regular performance updates.

Education

Bachelor of Science - Social Sciences

Saint Thomas Aquinas College
Orangeburg, NY

Associate of Science - Business Administration

Rockland Community College
Suffern, NY

Skills

  • Strategic planning and market analysis
  • Brand management and sales forecasting
  • Product launches and profit analysis
  • Team leadership
  • Pricing strategy
  • Retail performance
  • Collaboration skills
  • Data-driven decision making

Timeline

Vice President of Sales and Marketing

Fragrances Elite International, Inc.
01.2013 - Current

Regional Manager

Fragrances Elite International, Inc.
01.2006 - 01.2013

Bachelor of Science - Social Sciences

Saint Thomas Aquinas College

Associate of Science - Business Administration

Rockland Community College

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