Karen Richard
Charleston,SC
Summary
Dynamic Sales and Marketing professional experienced in developing targeted campaigns and analyzing market trends. Known for exceptional relationship-building and communication skills, driving customer satisfaction and retention across diverse industries.
Overview
20
20
years of professional experience
Work History
Sales and Marketing Specialist
Carolina Claims Consultant
01.2024 - Current
- Developed targeted marketing strategies to enhance brand visibility and engagement.
- Managed social media platforms to increase audience reach and interaction.
- Conducted market research to identify trends and inform product positioning.
- Assisted in organizing events and campaigns to boost client acquisition efforts.
- Analyzed customer feedback to refine marketing tactics and improve service offerings.
- Supported lead generation initiatives through email marketing and outreach efforts.
- Maintained CRM system for tracking client interactions and optimizing follow-up processes.
- Regularly monitored industry trends to stay abreast of potential opportunities and challenges, providing crucial insights to inform strategic decision making
- Established strong relationships with clients through exceptional customer service and communication skills.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Built relationships with customers and community to promote long term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Managed key account relationships, resulting in increased repeat business and long-term loyalty among clients.
- Analyzed competitor products and pricing strategies, helping the company maintain a competitive edge in the market.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Sales and Marketing Rep/Director of Business Development
Serv Pro Restoration Services
07.2022 - 12.2023
- Developed and executed targeted marketing campaigns to increase brand awareness and customer engagement.
- Collaborated with sales team to design promotional materials that effectively communicated service offerings.
- Managed client relationships, ensuring high levels of customer satisfaction through effective communication and follow-up.
- Analyzed sales data to track performance trends and recommend improvements for enhanced revenue generation.
- Facilitated workshops to educate clients about restoration services, leading to increased service uptake.
- Expanded market reach by conducting thorough industry research and identifying potential new clients.
- Attended industry trade shows to network with potential customers, generating new leads and opportunities for business growth.
- Developed customized sales presentations for key clients, resulting in increased business partnerships.
- Exceeded quarterly sales targets through diligent follow-ups, customer-focused solutions, and persuasive negotiation skills.
- Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
- Identified and developed key operations and influencer relationships within targeted districts.
- Delivered engaging product demonstrations to prospective clients, showcasing features and benefits that aligned with their requirements.
- Built local sales and marketing plan for each targeted district within defined territory.
- Coordinated with department heads in formulating pricing strategies based on market trends and profitability goals; successfully negotiated contracts ensuring mutual benefit for all parties involved.
- Stayed current on company offerings and industry trends.
- Met existing customers to review current services and expand sales opportunities.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Negotiated prices, terms of sales and service agreements.
- Achieved or exceeded company-defined sales quotas.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Kept detailed records of daily activities through online customer database.
- Consulted with businesses to supply accurate product and service information.
- Developed, maintained and utilized diverse client base.
- Developed strategic partnerships to enhance service offerings and expand market reach.
Manager of Business Development and Sales
Cars Protection Plus
02.2019 - 07.2022
- Developed and implemented strategic sales initiatives to drive revenue growth.
- Cultivated relationships with key partners to enhance business opportunities and market presence.
- Analyzed market trends to identify potential areas for expansion and improvement.
- Streamlined sales processes, enhancing efficiency and reducing turnaround times for client engagements.
- Utilized CRM systems to track performance metrics, ensuring data-driven decision-making across teams.
- Negotiated contracts with clients, securing favorable terms that align with company objectives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Qualified leads by scheduling introductory discovery meetings and calls.
- Optimized pricing strategies based on market dynamics, increasing profit margins without compromising competitiveness.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
- Streamlined sales processes to improve efficiency, resulting in shorter sales cycles and increased win rates.
- Established long-term relationships with key industry players which helped in gaining valuable insights into emerging trends.
- Coordinated with technical teams to ensure seamless product delivery and after-sales support, leading to increased customer retention rates.
- Increased sales revenue by implementing strategic business development plans and fostering strong client relationships.
- Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
- Developed comprehensive sales training materials and tools that enabled new hires to quickly adapt and contribute effectively.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared sales presentations for clients showing success and credibility of products.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
- Drove sales by developing multi-million dollar contract sales.
Sales Account Manager
Burkhart Dental
05.2014 - 01.2019
- Cultivated relationships with key dental professionals to enhance customer loyalty and retention.
- Developed comprehensive sales strategies to drive revenue growth across diverse product lines.
- Analyzed market trends and customer feedback to tailor solutions that meet client needs effectively.
- Managed contract negotiations, ensuring favorable terms that align with company objectives and client expectations.
- Monitored account performance metrics, identifying areas for improvement and driving corrective actions for success.
- Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Negotiated prices, terms of sale and service agreements.
- Built client relationships by acting as liaison between customer service and sales teams.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Implemented effective sales strategies to expand market share within the assigned territory.
- Utilized strong analytical skills to track sales performance, making adjustments as needed to meet targets.
- Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
- Anticipated clients' needs by staying in touch on regular basis.
- Developed and maintained long-term relationships with key clients for sustained growth.
- Organized joint sales calls with current customers and outside vendors.
- Attended industry conferences and events, establishing valuable networking connections for potential partnerships.
- Developed a reputation as a trusted advisor among clients by demonstrating exceptional knowledge of productsservices.
- Recognized as a top performer among peers, consistently achieving high levels of customer satisfaction and retention rates.
- Created sales contacts with on- and off-premise accounts.
- Contacted regular and prospective customers to explain product features and solicit orders.
- Participated in ongoing professional development activities to stay current on industry trends and best practices.
Territory Sales and Business Development Manager
DMG America
01.2006 - 04.2014
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Identified new business opportunities through market analysis and customer feedback.
- Implemented CRM systems to streamline communication and track performance metrics.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Represented company and promoted products at conferences and industry events.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration, and market expansion.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
- Secured high-value accounts through persistent and strategic outreach efforts.
- Increased brand visibility with creation and execution of comprehensive digital marketing strategy.
- Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
- Implemented CRM tools to better track sales opportunities and customer interactions.
- Expanded customer base by networking at industry events and leveraging social media platforms.
- Drove revenue growth by identifying and securing new business opportunities in untapped markets.
- Participated in trade shows and conferences to network and generate leads.
- Coordinated with product development teams to ensure offerings met market demands and client expectations.
Education
Bachelor of Arts - Psychology
Belmont Abbey College
Belmont, NC05-2012
Skills
- Sales presentations
- CRM management
- Marketing analytics
- Product promotion
- Brand awareness
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Customer satisfaction
- Excellent communication
- Organizational skills
- Active listening
- Decision-making
- Relationship building
- Self motivation
- Sales process
- Strategic planning
- Solution selling
Accomplishments
2009 Sales Person of the Year/ DMG AMERICA
2008 Excellence for Outstanding Sales/ DMG AMERICA
2006 Sales Achievement Award
Increased sales with DMG America on an average of 205 between 2009-2014
Increased sales ro 36% in 2008/ DMG AMERICA
Managed a 5 state Territory
Attended more than 10-15 trade shows each year in many different states
Taught and facilitated and taught educations courses to universities and trade shows
Trained new and existing products to large groups/ and public speaking events
Timeline
Sales and Marketing Specialist
Carolina Claims Consultant
01.2024 - Current
Sales and Marketing Rep/Director of Business Development
Serv Pro Restoration Services
07.2022 - 12.2023
Manager of Business Development and Sales
Cars Protection Plus
02.2019 - 07.2022
Sales Account Manager
Burkhart Dental
05.2014 - 01.2019
Territory Sales and Business Development Manager
DMG America
01.2006 - 04.2014
Bachelor of Arts - Psychology
Belmont Abbey College