Karen F. Patiño
Nocatee,FL
Summary
Enthusiastic networker eager to contribute to team success through attention to detail, excellent sales skills and impeccable customer service. Clear understanding of social media platforms, WordPress, Adobe, Microsoft and Archtics. Motivated to learn, grow and excel.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Director of Business Development
The Link
01.2024 - Current
- Increased membership and sponsorship base by developing and implementing effective strategies by targeting small to mid size business owners.
- Identifying and pursuing potential collaborators within various industries focusing on South Jax and St. Johns County.
- Enhanced organizations brand awareness through targeted networking events through the Jax and St.John's chamber and continue nurturing those relationships.
- Secured new coworking/office rentals and event rentals to generate additional revenue.
- Collaborate with marketing department to implement creative campaigns through our social media channels, newsletters and on-site marketing.
Account Executive
Detroit Red Wings
06.2022 - 01.2024
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Drove new business development through qualifying leads making over 100 calls a day, attending networking events, building relationships and finding upselling opportunities - season 23-24 total revenue $750k
- Mentored new inside sales class and worked in teamwork to make sure guidelines and information was getting presented correctly.
- Participated in countless training sales seminars that included roleplay sales from start to finish.
Business Development Representative
Jacksonville Icemen
07.2021 - 06.2022
- Close sponsorship deals between our organization and business owners, resulting in mutually beneficial agreements and cultivate/grow relationships.
- Built and strengthened relationships with new and existing accounts to drive group sales.
- Collaborated with internal teams to develop promotions, theme nights, season ticket member discounts/packages.
- Established working relationships with sponsors by organizing various events throughout our season.
- Communicated with Jax, St. Johns and Clay Chamber of Commerce to build networks and develop leads.
Education
Bachelor of Science - Public Relations
University of Florida College of Journalism And Communications
Gainesville, FL2019
Skills
- Proficient in Microsoft, Adobe Software (Photoshop, InDesign), WordPress, Archtics
- Efficiently provide up-to-date information and promotions through social media platforms such as LinkedIn, Instagram, Facebook, Tik Tok
- Fluent in Spanish
Certification
Duval County:
- Membership Chair for the Three River Council
- Ribbon Cutting Committee
St. Johns County:
- Ambassadors
Clay County:
- Ambassadors of the Year 2021
Timeline
Director of Business Development
The Link
01.2024 - Current
Account Executive
Detroit Red Wings
06.2022 - 01.2024
Business Development Representative
Jacksonville Icemen
07.2021 - 06.2022
Bachelor of Science - Public Relations
University of Florida College of Journalism And Communications
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