Alejandro Rico
Summary
With 18 years of experience in Revenue Management, I specialize in optimizing performance metrics such as the RevPAR Index through data-driven strategies. My methodology emphasizes the integration of analytics, market segmentation, and dynamic pricing to maximize revenue while maintaining guest satisfaction and upholding brand standards. By collaborating closely with sales, marketing, and operations teams, I ensure that tactical initiatives are aligned with strategic objectives for sustainable growth. I adeptly manage inventory distribution, analyze market trends, leverage technology for informed decision-making, and mentor high-performing teams to drive success.
Overview
19
19
years of professional experience
Work History
Complex Director of Revenue
Davidson Hotels & Resorts
, Florida
01.2023 - Current
- Accountable for delivering $75M in Total Revenue, including $50M Topline, $21M in Food & Beverage, and $4M in Other Revenue streams.
- Achieved a 128.0 YTD RGI, representing a +114.7 increase for The Singer Oceanfront Resort; in 2024, attained a 116.1 YTD RGI at Baker’s Cay Resort Key Largo, reflecting +5.9% year-over-year growth.
- Manage and enhance revenue from various sources in resort properties, including rooms, Food & Beverage, spa, golf, and ancillary services.
- Develop and implement dynamic pricing models and inventory controls tailored to each property's unique market conditions, resulting in sustained growth in RevPAR and ADR.
- Utilize progressive demand forecasting techniques, leveraging historical data, market trends, and event calendars to advise strategic pricing and distribution decisions.
- Provide precise rolling forecasts and annual budgets, and deliver actionable insights to ownership and executive leadership.
- Implemented revenue management systems (RMS), central reservation systems (CRS), and business intelligence platforms to enhance operational efficiency.
Regional Director of Revenue
NDM Hospitality
Orlando, Florida
04.2022 - 01.2023
- Accountable for achieving $50M in top-line revenue and $10M in Food & Beverage sales.
- Provided strategic guidance on Revenue Management, Sales, Digital Marketing, and Distribution for a portfolio of resorts, including forecasting and budgeting to drive enterprise growth.
- Led Revenue Optimization meetings to review Revenue Management, Digital Marketing, Sales, and Distribution performance with key stakeholders, including the Executive team and Resort Managers.
- Collaborated with analysts to ensure the accurate preparation and timely distribution of daily, weekly, and monthly revenue reports.
- Assisted in the creation of annual operating budgets, capital plans, and cash flow projections for each property.
- Supported ownership in evaluating potential assets through comprehensive analysis of market trends, budgets, AirDNA data, and STR reports.
Senior Corporate Revenue Manager
Ad1global
Hollywood, Florida
10.2019 - 04.2022
- Responsible for overseeing a portfolio of 30 hotels across various brands, including Marriott, Hilton, IHG, Wyndham, Best Western, and Hyatt, in diverse markets such as Fort Lauderdale, Orlando, Daytona, Fort Myers, Tallahassee (near FSU), Atlanta, Greenville, and Rocky Mount.
- Accountable for achieving a portfolio-wide revenue goal of $25M.
- Monitored the implementation of the strategies to ensure they met the set targets through regular team reviews and made necessary adjustments.
- Oversaw the timely updating of rates and promotions across hotel websites, OTAs, GDS, and other distribution channels, ensuring rate parity for each property.
- Assisted ownership in evaluating potential assets by analyzing market trends, budgets, AirDNA data, and STR reports.
Revenue & Operations Manager
TRYP By Wyndham, Innisfree Hotel
Fort Lauderdale, Florida
10.2017 - 10.2019
- Managed daily hotel operations and coordinated team activities.
- Monitored progress by establishing plans, budgets and measuring results.
- Developed key performance indicators to measure effectiveness of operational processes.
- Improved morale and management communication by creating employee recognition and rewards practices.
- Implemented policies and standard operating procedures and managed quality, customer service and logistics.
Director of Revenue Management
Dream South Beach Hotel
Miami Beach, Florida
04.2013 - 10.2017
- Developed pricing strategies to maximize revenue and occupancy rates.
- Analyzed market trends to inform strategic decision-making processes.
- Collaborated with sales and marketing teams to enhance promotional strategies.
- Conducted regular forecast meetings to review performance metrics and goals.
- Participated in monthly meetings with other department heads in order to discuss operational challenges or successes.
Area Director of Revenue
Doubletree Biscayne & Hilton Bentley South Beach
Miami, FL
12.2006 - 04.2013
- Implemented strategic marketing initiatives to boost hotel visibility and occupancy rates.
- Informed decision making by collecting data and analyzing reports.
- Identified cost-saving initiatives that improved profitability without compromising on quality standards.
- Facilitated regular staff meetings promoting communication and teamwork across departments.
Education
Certifications In Revenue Management -
Hilton; Marriott; Best Western; Choice; Hyatt; Wyndham; IHG
05.2001 -
Revenue Management & Finance - Hospitality Administration And Management
Cornell University
, NY 05.2001 -
Lindsey Hopkins Technical College
Miami, FLSkills
- Proficient in statistical and competitive analysis
- Strong channel management expertise
- Advanced forecasting and market analytics capabilities
- Proficient in RMS, PMS, and TravelClick platforms
- Committed to driving brand contribution and performance
- Excellent relationships with OTAs and wholesale partners
Timeline
Complex Director of Revenue
Davidson Hotels & Resorts
01.2023 - Current
Regional Director of Revenue
NDM Hospitality
04.2022 - 01.2023
Senior Corporate Revenue Manager
Ad1global
10.2019 - 04.2022
Revenue & Operations Manager
TRYP By Wyndham, Innisfree Hotel
10.2017 - 10.2019
Director of Revenue Management
Dream South Beach Hotel
04.2013 - 10.2017
Area Director of Revenue
Doubletree Biscayne & Hilton Bentley South Beach
12.2006 - 04.2013
Certifications In Revenue Management -
Hilton; Marriott; Best Western; Choice; Hyatt; Wyndham; IHG
05.2001 -
Revenue Management & Finance - Hospitality Administration And Management
Cornell University
05.2001 -
Lindsey Hopkins Technical College