Kari Frederick
Nashville,TN
Summary
Results-driven Sales Executive with 20 years of experience in revenue growth and client relationship development in automotive technology. Proven track record of exceeding sales targets, entering new markets, and expanding enterprise accounts through consultative strategies. Expertise in business development, account management, and contract negotiations, emphasizing customer success and long-term partnership cultivation.
Overview
11
11
years of professional experience
Work History
Product Specialist
Gubagoo/Reynolds & Reynolds
10.2023 - Current
- Identified revenue opportunities and recommended products that fostered customer engagement.
- Build trusted relationships with dealership partners while driving adoption of SaaS solutions.
- Supported dealerships by implementing digital retail and communication solutions to enhance operational efficiency.
- Collaborated across teams to enhance customer outcomes and satisfaction.
Regional Sales Director
Gubagoo
09.2020 - 10.2023
- Forecasted sales performance and executed strategic growth initiatives, aligning market opportunities with business goals.
- Generated new business through effective networking, prospecting, trade shows, and referrals, enhancing market presence.
- Developed proposals, pricing, and contracts that consistently converted opportunities into revenue.
- Drove territory growth through consultative sales strategies and strengthened client relationships.
Digital Manager
Steve's Hometown Dealerships
01.2020 - 12.2020
- Executed SEO, website optimization, social media, and digital advertising campaigns to enhance online presence.
- Led digital marketing strategy across multiple dealership locations.
- Supervised team members to elevate campaign performance and boost client engagement.
- Analyzed marketing analytics to drive informed decisions for optimizing ROI.
Business Development Executive
Cars.com
01.2019 - 12.2020
- Developed new business opportunities that expanded market reach in assigned territories.
- Established strategic partnerships with dealerships and automotive groups to enhance market presence.
- Collaborated with leadership to streamline sales processes and enhance pipeline development.
- Provided guidance and support to new sales team members to enhance their skills.
Divisional Sales Executive
Cars.com
01.2018 - 12.2019
- Established client relationships to drive regional growth objectives.
- Collaborated with leadership to align strategies and optimize sales performance.
- Executed territory expansion initiatives to enhance market presence.
Digital Media Senior Representative
Cars.com
01.2016 - 12.2018
- Consistently exceeded sales goals, achieving more than 130% year-over-year growth.
- Delivered integrated digital marketing solutions, enhancing dealership client engagement.
- Managed customer relationships, expanding existing accounts and strengthening client loyalty.
Education
High School Diploma -
Bourbon County High School
Paris, KY05-1992
Skills
- Enterprise & B2B Sales
- SaaS Sales
- Business Development
- Territory Management
- Account Management
- Strategic Partnerships
- New Market Development
- Contract Negotiation
- CRM Management
- Pipeline Development
- Sales Forecasting
- Market Research
- Client Retention
- Technical Training
Earlier Career
- TN Media / USA Today Network, Grew existing account portfolios., Developed new business through consultative selling., Sold digital marketing, SEO, SEM, social media, and advertising solutions., Managed automotive dealer relationships., Exceeded revenue and growth goals.
- The Idaho Press Tribune & Meridian Press, Grew existing account portfolios., Developed new business through consultative selling., Sold digital marketing, SEO, SEM, social media, and advertising solutions., Managed automotive dealer relationships., Exceeded revenue and growth goals.
- Birch Creek Custom Carpentry, Grew existing account portfolios., Developed new business through consultative selling., Sold digital marketing, SEO, SEM, social media, and advertising solutions., Managed automotive dealer relationships., Exceeded revenue and growth goals.
- The Idaho Statesman, Grew existing account portfolios., Developed new business through consultative selling., Sold digital marketing, SEO, SEM, social media, and advertising solutions., Managed automotive dealer relationships., Exceeded revenue and growth goals.
Timeline
Product Specialist
Gubagoo/Reynolds & Reynolds
10.2023 - Current
Regional Sales Director
Gubagoo
09.2020 - 10.2023
Digital Manager
Steve's Hometown Dealerships
01.2020 - 12.2020
Business Development Executive
Cars.com
01.2019 - 12.2020
Divisional Sales Executive
Cars.com
01.2018 - 12.2019
Digital Media Senior Representative
Cars.com
01.2016 - 12.2018
High School Diploma -
Bourbon County High School