Summary
Overview
Work History
Education
Skills
Certification
CORE COMPETENCIES
Timeline
Generic

Kari Heitzner

Summary


Business development professional with track record of driving growth and uncovering opportunities. Skilled in strategic planning, market analysis, and client relationship management. Strong emphasis on team collaboration and achieving results, adapting seamlessly to changing demands. Known for leadership, negotiation, and effective communication skills.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Business Development Executive

ABA Center
02.2025 - Current
  • Expansion of marketing initiatives across the New Jersey territory, aligning business growth with operational capabilities and clinical goals.
  • Collaborate with internal departments to ensure consistent service delivery and performance metrics.
  • Establish systems to optimize intake processes, client onboarding, and territory analysis.

Director of Sales and Marketing / Operations Partner

Home Helpers Home Care
12.2018 - 02.2025
  • Directed regional operations strategy and led the development of a new service delivery model by launching the first on-site partnership within a Senior Living Community.
  • Created and implemented cross-functional workflows between caregiving teams, physicians, and partner institutions to ensure coordinated client care.
  • Oversaw client intake, scheduling systems, staff compliance, and caregiver training, resulting in a 30% increase in client retention.
  • Developed and executed market expansion strategies and operational protocols that improved referral efficiency and decreased onboarding time.

Regional Sales and Operations Manager

Acelleron Medical Products
08.2016 - 10.2018
  • Managed regional operations including sales distribution, product education, and territory performance analytics.
  • Developed SOPs for product delivery, physician engagement, and customer onboarding across 30+ hospitals and 200 OB/GYN offices.
  • Led training workshops for clinical staff and internal teams to ensure product compliance and streamline procedural workflows.

Territory Sales Manager / NJ Regional Lead

FamilyCord
04.2017 - 06.2018
  • Led operational rollout of cord blood storage services across NJ, overseeing client acquisition, compliance, and physician education.
  • Developed and implemented systems to track and analyze referral sources, increasing sales by 80% in one year.

Senior Brand Manager / Strategic Operations Liaison

Healthy Mama
10.2014 - 08.2016
  • Orchestrated regional operational strategy for the launch of OTC maternal health products.
  • Managed coordination between sales, supply chain, marketing, and customer service teams.
  • Ensured quality control across product distribution channels and improved client feedback systems across platforms including Amazon and CVS.

Education

Master of Science - Special Education

Hunter College
New York, NY

Bachelor of Science - Psychology

State University of New York at Oneonta
Oneonta, NY

Skills

  • Proficient in Salesforce
  • Event coordination
  • Team leadership
  • Customer service
  • Decision-making
  • Customer satisfaction
  • Sales presentations
  • Customer relationship management
  • Micro soft Excel and outlook
  • Relationship building

Certification

  • Alzheimer's Association Training Certification
  • Certified Senior Home Safety Specialist – Age Safe America
  • Special Education Teacher Certification

CORE COMPETENCIES

  • Operational Strategy
  • Cross-Functional Leadership
  • Client Relationship Management
  • Process Improvement
  • Sales & Revenue Growth
  • Healthcare Operations
  • Marketing & Brand Development
  • Project Management
  • Staff Training & Supervision
  • Strategic Partnerships
  • Outreach & Community Engagement

Timeline

Business Development Executive

ABA Center
02.2025 - Current

Director of Sales and Marketing / Operations Partner

Home Helpers Home Care
12.2018 - 02.2025

Territory Sales Manager / NJ Regional Lead

FamilyCord
04.2017 - 06.2018

Regional Sales and Operations Manager

Acelleron Medical Products
08.2016 - 10.2018

Senior Brand Manager / Strategic Operations Liaison

Healthy Mama
10.2014 - 08.2016

Bachelor of Science - Psychology

State University of New York at Oneonta

Master of Science - Special Education

Hunter College

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