Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Karina Espinoza

Orange City,FL

Summary

Detail-oriented, bilingual (English/Spanish) marketing professional with over 8 years of experience in project coordination, content strategy, and creative operations. Proven ability to streamline workflows, manage cross-functional teams, and oversee high-volume marketing initiatives from concept to completion for 200+ clients. Adept in Asana and project management practices, with a passion for organization, communication, and brand integrity.

Overview

13
13
years of professional experience

Work History

Content Administrator & Project Manager

SMB Team
05.2023 - Current
  • Manage marketing task workflows in Asana and Trello, prioritizing based on deadlines, team bandwidth, and business goals.
  • Oversee blog publication calendars and internal content pipeline; coordinate across departments for timely approvals.
  • Coordinated production of 300+ blogs at a 96% approval rate on a monthly basis.
  • Serve as a liaison between writers, editors, legal reviewers, and stakeholders to ensure content quality and compliance.
  • Handle inbound requests through internal Helpdesk and ticketing system, ensuring brand consistency and follow-through on deliverables.

Full-Time Content Writer & Blog Manager

SMB Team
03.2023 - 05.2023
  • Created SEO-focused legal marketing content and blog posts; managed blog calendars across multiple client accounts.
  • Collaborated with freelance writers, editors, and marketing strategists to meet publishing deadlines.

Freelance Content Writer

SMB Team
01.2023 - 03.2023
  • Delivered long-form SEO- optimized blog content for law firm clients across the U.S. & Canada
  • Delivered long-form SEO-optimized custom content pages for law firm clients across the U.S. & Canada

Freelance Content Writer

Social Firestarter (Merged With SMB Team)
01.2021 - 03.2023
  • Produced keyword-optimized blog articles, email campaigns, and marketing content tailored for legal professionals.

Manager, CAD Designer, Marketing Lead

Pablo's Master Jeweler Corp.
01.2015 - 03.2023
  • Led daily operations, team/ project management, and digital marketing strategy for a custom jewelry business.
  • Oversaw website design, e-commerce updates, and all social media channels.
  • Managed client projects from initial consultation through CAD design and final delivery.
  • Built brand presence through consistent marketing content, local events, and vendor partnerships.

Pastry Chef & Bakery Manager

Delightful Treats
07.2012 - 08.2015
  • Managed daily bakery operations, including custom order production, team schedules, and marketing for special events.
  • Initiated seasonal campaigns and coordinated marketing events with local businesses.

Production Baker

SeaWorld Parks & Resorts Orlando
05.2012 - 11.2012
  • Supported mass production of baked goods for SeaWorld Orlando events and daily park operations.

Education

Associate of Arts - Criminal Justice & Forensic Psychology

Valencia College
Orlando, FL
05-2016

Diploma of Patisserie And Baking - Patisserie And Baking

Le Cordon Bleu
Orlando, FL
11-2012

Skills

  • Marketing Project Management
  • Workflow Optimization
  • Cross-Functional Collaboration
  • Content Development & Blog Strategy
  • Asana & Hubspot
  • Legal/Compliance Coordination
  • Bilingual Communication (English & Spanish)
  • Deadline & Task Management
  • Vendor & Stakeholder Communication
  • Web Design & Social Media Strategy
  • Project Management: Asana, Hubspot, Mondaycom, Trello, Slack
  • Content & Marketing Tools: WordPress, Google Workspace, Grammarly, ChatGPT, Wix
  • Design Tools: Canva, Adobe Illustrator, CAD software

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Content Administrator & Project Manager

SMB Team
05.2023 - Current

Full-Time Content Writer & Blog Manager

SMB Team
03.2023 - 05.2023

Freelance Content Writer

SMB Team
01.2023 - 03.2023

Freelance Content Writer

Social Firestarter (Merged With SMB Team)
01.2021 - 03.2023

Manager, CAD Designer, Marketing Lead

Pablo's Master Jeweler Corp.
01.2015 - 03.2023

Pastry Chef & Bakery Manager

Delightful Treats
07.2012 - 08.2015

Production Baker

SeaWorld Parks & Resorts Orlando
05.2012 - 11.2012

Associate of Arts - Criminal Justice & Forensic Psychology

Valencia College

Diploma of Patisserie And Baking - Patisserie And Baking

Le Cordon Bleu

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Karina Espinoza