Karina Olmos

• Manage day-to-day client relationships, ensuring alignment between strategic objectives, campaign execution, and performance outcomes
• Lead planning and execution of integrated marketing campaigns, including experiential activations, community events, and promotional initiatives
• Collaborate with internal teams (creative, operations, media, and leadership) to deliver cohesive campaigns that support brand growth and client goals
• Support sales and business development efforts by developing activation strategies that drive customer engagement and increase brand visibility
• Oversee budgets, vendor coordination, and logistics for campaigns and events, ensuring projects are delivered on time and within scope
• Develop client-facing materials including presentations, reports, and campaign recaps highlighting engagement metrics and ROI
• Coordinate and manage on-site event execution, including staffing, training guidance, and quality control
• Build and maintain relationships with community partners, local businesses, and stakeholders to support campaign success and outreach initiatives
• Analyze campaign performance and provide strategic recommendations to optimize future initiatives

Community Engagement & Partnerships

• Executed community-based activations and local partnerships to strengthen brand presence across multiple markets
• Supported outreach initiatives through event coordination, stakeholder communication, and localized campaign efforts

Sales & Strategy Support

• Partnered with clients and internal teams to align marketing initiatives with business development and sales goals
• Contributed to campaign strategy by identifying opportunities to increase engagement, customer acquisition, and retention

Cross-Functional Collaboration

• Acted as liaison between clients, internal departments, and external partners to ensure seamless execution
• Coordinated across teams to improve workflows, communication, and overall campaign effectiveness

• Managed key accounts to support company goals and strategic plans.
• Focused on client needs by working on budgets, and assessing ongoing needs.
• Supervised teams of up to 40 in the delivery of high-quality events.
• Oversee payroll.
• Lead production events, including the Taste of Chicago, with 125K attendees.

• Leveraged previous relationships and experience to connect the Latinx community with COVID-19 vaccines.
• Coordinated town halls, briefings, and education sessions to boost awareness of best practices.
• Oversaw vaccination events and aligned with unique resident needs.
• Designed and tracked marketing collateral, including social media and promotions.
• Increased vaccination rates in the most impacted Latinx communities.

• Supported immigration issues through advocacy and community services, connecting those in need with legal and financial resources.
• Collaborated with local churches to provide training on immigration.
• Facilitated education for leaders to support specialized immigration issues and campaigns.
• Led the Catholic Charities committee to support clients in need of financial assistance.

• Focused on human development and immigration rights campaigns by delivering education and community-managed aid to the underprivileged.
• Built and implemented strategic plans, wrote grants, and initiated direct marketing campaigns.
• Facilitated an awareness event that engaged 30 organizations and 1K+ attendees.
• Fostered ongoing strategic partnerships between parishes and human development campaigns.