KARINE SCHNAPP
Scarsdale,NY
Summary
Global executive with 20+ years of senior leadership experience in luxury beauty, fashion, hospitality, jewelry, and specialty retail. Proven expertise in building and scaling brands, driving commercial performance, and leading cross-functional teams across global markets, including APAC and EMEA. Known for delivering 360 brand strategies, overseeing large P&Ls, and forging transformative brand partnerships. Experienced operator in the U.S. luxury sector, with deep knowledge of consumer insights, omni-channel retail, and brand storytelling. Recognized for building high-performing teams and delivering transformative results at iconic brands including Tiffany & Co., Hugo Boss, L'Oréal, NARS, Victoria’s Secret Beauty, 1 Hotels, and Assouline
Overview
27
27
years of professional experience
Work History
Executive Vice President, Global Marketing & Communications
Assouline Publishing (LVMH Group)
10.2023 - Current
- Lead global brand strategy, commercial growth, & marketing for global luxury publisher, overseeing 150+ product launches annually across the US, Europe, Middle East and Asia
- Expanded business into new categories of business including Home Fragrance, Interiors, and Private Libraries, diversifying revenue
- Develop marketing and communications plans for Assouline’s F&B offering, namely Swans Bar in London, and Maison Assouline in Riyad
- Forged partnerships with multiple luxury brands such as Loro Piana, Louis Vuitton, Cartier, Gucci and other influential celebrities such as Roger Federer and Rafael Nadal strengthening the brand's luxury positioning
- Directed digital commerce growth through web, social and influencer activations.
- Leadership over an 18 member team, spanning brand marketing, social media marketing, event marketing, design/creative services, communications & influencer relations
Managing Partner
Deerfield Studio
09.2021 - 10.2023
- Partner at boutique brand consultancy, founded in 2010, specializing in fashion, beauty, and lifestyle spaces.
- Guided brand strategy, product innovation and digital strategy for clients including Anthropologie, Meant Beauty, Sarah Magid Jewelry, Martha Stewart, and others.
- Delivered end-to-end consumer research, packaging design, and go-to-market plans for many start-up brands.
Vice President Global Marketing
Tiffany & Co
05.2019 - 07.2021
- Key leadership position in the global marketing organization, reporting to the CMO of Tiffany, critical to driving growth and protecting the brand's equity.
- Developed innovative marketing campaigns with multiple brand ambassadors such as Beyoncé & Jay-Z, Hailey Bieber, Gal Gadot, and Ana Taylor Joy
- Oversight of a $275MM global marketing budget while partnering with regional leaders to ensure country level spending is aligned to global priorities
- Leadership over brand strategy across a variety of regions, namely the Americas, EMEA and APAC
Vice President Global Marketing
NARS Cosmetics
05.2017 - 05.2019
- Led the global marketing team, with a focus on building brand equity through product innovation and a digital first approach
- Led product innovation in all key categories representing a $1.0B portfolio of business across makeup, skincare, and fragrances
- Oversight of 6 direct reports, and a team of 21 associates, across brand marketing, E.Com, CRM, Communications, Copy, and Consumer Insights
- Worked in partnership with Francois Nars, the founder and Baron & Baron to identify the creative communications strategy for the brand
- Led the development of multiple, new omni-channel initiatives (eg. Omni-Channel Loyalty Program and Virtual Try On)
- Led the redesign of the narscosmetics.com ecommerce site, with a focus on content, storytelling and dynamic new creative
- Collaboration with key regional markets to adapt global marketing plans to regional specificities, with a special focus on China and Tmall.
- Helped lead the team to a +27% YOY increase globally in2018
Senior Vice President Marketing and Communications Americas
Hugo Boss
11.2014 - 04.2017
- Report to the CEO of the Americas, and key member of the executive leadership team
- Oversight of 6 direct reports, and a team of 17 employees in the US, and other regional satellite offices in Canada, Mexico and Brazil
- Key leader in the digitalization of the business model, moving away from print media to an all-digital strategy
- Managed key marketing and communications functions including Communications, Social, Digital, PR, Media Planning, CRM, and E.Com
- Led the introduction of a new womens-wear category designed by Jason Wu
- Oversight of $25MM marketing budget, including offline and online advertising, content development, in-store POS, strategic brand alliances and CRM
Brand Marketing Consultant
Starwood Capital Group
07.2013 - 10.2014
- Developed and executed comprehensive brand & communication strategies for 1 Hotels in Miami, NY and Brooklyn
- Created the brand book in partnership with Mother, the agency of record, that informed all future branding strategies for the hotel.
- Developed and designed the e.com site, inclusive of copy, photography and overall U/X
- Formed critical partnerships to better tell the story of 1 Hotels as a natural, organic brand positioning including the lobby fragrance, philanthropic partners, and Citibike
Vice President Global Marketing and Creative
Victoria's Secret Beauty
11.2005 - 05.2013
- Reported to the President and CEO of Victoria's Secret Beauty, and key member of the beauty executive committee
- Managed a $1.0B portfolio of business across all beauty categories including fine fragrance, color, body care, haircare, and skincare
- Led the rebranding of the beauty portfolio, including positioning, new design equities and strategic product approach
- Spearheaded new business concepts in skincare, body care and accessories, testing over 100 new SKU's per year
- Led a team of 40 associates, and managed 7 direct reports across marketing, concept development, consumer research, package design, copy, and creative services
- Partnered with central e.com and digital 'shared services' team headquartered in Columbus, Ohio to develop launch plans, marketing activations and all campaigns for product launches
- Launched a $40MM fragrance franchise, Bombshell – that won the Fragrance Foundation Award for best new fragrance
Director of Marketing
L'Oreal US
11.1998 - 08.2004
- Workd in brand marketing functions at Biotherm and Lancome, growing from Marketing Coordinator to Director of Marketing over a 7 year period
- Managed numerous beauty categories including skincare, fragrances, and makeup
- Oversaw the 360 marketing launch in collaboration with key critical functions like store merchandising, PR, and Finance
Education
Master's of Arts Degree - Economics
La Sorbonne University
Paris, France06.1998
Bachelor's of Arts - Industrial Relations and Business
McGill University
Montreal, Canada06.1996
Skills
- Brand & Market Leadership
- P&L Oversight
- Digital Transformation
- Strategic Partnerships & Luxury Collaborations
- Team Leadership
- Creative Development
Languages
French Native
English Native
Interests
Literature & cultural exploration, Travel & Outdoor Pursuits, Performing Arts
Timeline
Executive Vice President, Global Marketing & Communications
Assouline Publishing (LVMH Group)
10.2023 - Current
Managing Partner
Deerfield Studio
09.2021 - 10.2023
Vice President Global Marketing
Tiffany & Co
05.2019 - 07.2021
Vice President Global Marketing
NARS Cosmetics
05.2017 - 05.2019
Senior Vice President Marketing and Communications Americas
Hugo Boss
11.2014 - 04.2017
Brand Marketing Consultant
Starwood Capital Group
07.2013 - 10.2014
Vice President Global Marketing and Creative
Victoria's Secret Beauty
11.2005 - 05.2013
Director of Marketing
L'Oreal US
11.1998 - 08.2004
Bachelor's of Arts - Industrial Relations and Business
McGill University
Master's of Arts Degree - Economics
La Sorbonne University