Karla Shotts
Englewood,Colorado
Summary
Energetic broadcast professional and educator bringing a robust background to the campaign. Experience in providing critical support of current strategies while drafting resonating, sharp and forward thinking messaging in a fragmented media environment. Driven to craft targeted messaging to promote and inform general public of events, promotions and campaigns. Experienced in leveraging detailed analytics reports to monitor and document success.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Board Member
Colorado Student Media Association
06.2024 - Current
- Served as Education coordinator at state level to advocate and provide resources for journalism educators.
- Developed and implemented strategies and curriculum to drive organizational growth and development.
- Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
Teacher/Adviser
Englewood High School
07.2015 - Current
- Adviser to student run Broadcasts and live events, print news magazine, website and social media. Student focus on ethics, responsibilities, writing and creating quality content daily.
- Full breadth of classes also included Digital Media- Beginning skill set for computer use (STEM), Web Design, Yearbook, Creative Writing and Cinema Studies (AP)
- Spearheaded outreach activities to expand educational opportunities and promote programs and services.
- School Union Representative
Long-Term Substitute Teacher
Denver Public Schools
08.2014 - 06.2015
- LAS, World Literature, Social Issues, Creative Writing
- Maintained day-to-day classroom management and discipline to promote learning initiatives.
- Took over class for regular classroom teacher, managing assignments, student needs, and recordkeeping.
Instructor
Colorado Media School
01.2011 - 01.2014
- Created and delivered classes in Web Analytics, Web Site Business Marketing, Writing and Story Structure, TV reporting, Public Speaking.
- Designed and implemented social media elements into Web Analytics course (blogs, wikis, chat, video conferencing, tools and analytics for Facebook, Twitter).
- Conduct classroom in social media atmosphere to bring two-way dialog and interaction with students and other educators
News Anchor
Total Traffic
01.2011 - 01.2014
- Write, produce and anchor 20 different news cast and traffic reports for four different stations over the course of the morning drive.
- Provide extensive coverage of breaking news events on four stations: KOSI, 99.5 the Mountain, KEZW, Alice Denver, CO.
News Director
KJCT-TV ABC
12.2006 - 06.2010
- Managed 18-25 person newsroom.
- Managed newsroom budget, keeping overtime $8,000 under budget, while ensuring quality content.
- Re-designed website twice to improve functionality and user efficiency.
- Trained staff to write for web, upload videos, and stream live events, specifically for emergency/crisis incidents.
- Increase website traffic by 6 to 10% each of 3 years.
- Trained staff in all areas including producing, writing, editing, shooting and on air delivery
- Brought in leaders from business, law enforcement, and oil and gas industry to aid in staff development.
Executive Producer/Reporter/Producer/Fill-in Anchor
KRDO-TV ABC
11.1998 - 12.2006
- Highly effective coverage of news content including military, education, politics, transportation, police and fire departments
- Coordinate large training sessions for staff, and organized schedules.
- Helped develop contacts and protocol for severe weather situations including school, government closures, and CDOT road clearing procedures.
- Researched, developed, and pitched stories that reflected unique sensibilities of news network brand.
Education
Master of Science - Education, Information Technology
Colorado State University
Fort Collins, CO06.2017
Bachelor of Arts - Education
Metro State University
Denver, CO08.2013
Bachelor of Arts - Communications
University of Colorado Denver
Denver, CO05.2013
Associate of Science - Forensic Science
University of Colorado
Colorado Springs, CO05.2004
Skills
- Develop and execute strategic communications
- Project management with emphasis on creating proactive opportunities
- Self-motivated, excellent organizational and people skills with high level of initiative and energy
- Strong written and verbal communication skills in messaging and leveraging tentpole moments
- Respectful, tactful conflict resolution skills that include rapid response to key priorities and messaging issues
- Perform well in fast paced, deadline oriented environment
- Solid decision making abilities and detailed planning skills to efficiently manage flow from vertical
Continuing Education
- Vision Conference
- CACTE Leadership/Sustainable Future Conference
- NWEA Goal Setting Workshop
- Equity and Culturally Responsive Pedagogy Training
- Code of Business Conduct and Ethics
- FEMA Classes: IS 800 (Nat. Response Framework), IS 00029 (PIO Awareness) Completed by: Nov. 2013, IS 100.b (Incident Command), IS 200.b (Single Resource), IS 700.a (NIMS) Completed by: October 2010
- Managing in a stressful environment
- Human Resource laws and solutions
Certification
- Teacher English Language Arts (7-12)
- Career and Technical Education (CTE) Journalism/Broadcasting (7-12)
Accomplishments
- Teacher of the Month (Four times) Positive and proactive impact on culture/climate
- American Red Cross, "For outstanding service" 2010 Real Heroes
- Best Public Affairs Program, "Meth, report card
- Best Public Service Program, "Making Of A Makeover"
- Best Spot News, "Ralph Ridge Fire" -AP
- Best Web Site
- Best Education Program, "Too Young To Die"
Timeline
Board Member
Colorado Student Media Association
06.2024 - Current
Teacher/Adviser
Englewood High School
07.2015 - Current
Long-Term Substitute Teacher
Denver Public Schools
08.2014 - 06.2015
Instructor
Colorado Media School
01.2011 - 01.2014
News Anchor
Total Traffic
01.2011 - 01.2014
News Director
KJCT-TV ABC
12.2006 - 06.2010
Executive Producer/Reporter/Producer/Fill-in Anchor
KRDO-TV ABC
11.1998 - 12.2006
Master of Science - Education, Information Technology
Colorado State University
Bachelor of Arts - Education
Metro State University
Bachelor of Arts - Communications
University of Colorado Denver
Associate of Science - Forensic Science
University of Colorado
- Teacher English Language Arts (7-12)
- Career and Technical Education (CTE) Journalism/Broadcasting (7-12)
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