Karla M Guess
McKinney,TX
Summary
Dynamic professional with a proven track record at Nielsen, where I exceeded sales goals by 85% through insightful market analysis and strategic interdepartmental collaboration. Skilled in quantitative research techniques and adept at fostering skill development in recruitment processes. Demonstrates a unique blend of analytical prowess and effective communication, ensuring significant advancements in marketing strategies and talent acquisition.
Overview
10
10
years of professional experience
Work History
Contractor - Crew Standards
Raising Cane's
Plano, TX
11.2024 - Current
- Collected and transported shipped files from the mailroom to the Crew File Room, ensuring efficient handling and organization.
- Scanned active Crew files into Workday and verified accuracy to maintain up-to-date records.
- Scheduled Iron Mountain pickups and managed off-site file storage, ensuring compliance with retention policies.
Marketing and Public Relations Consultant
Blaise Brooks Production
Los Angeles, CA
01.2023 - 10.2024
- Managed public relations and artist management for emerging artists, collaborating with independent music producers to develop strategies for artist recognition and industry advancement.
- Created and executed social media marketing campaigns to increase followers and promote new projects, enhancing visibility and engagement.
- Drafted and distributed press releases to introduce new artists and promote showcases, ensuring effective communication and media coverage.
Executive Assistant to the Exec.Vice President
Warner Music Group Corp.
Los Angeles, CA
03.2022 - 12.2022
- Completed accounts payable and receivable transactions with consistent 95% accuracy within deadlines.
- Assisted with special projects such as researching topics or creating presentations for management review.
- Created spreadsheets using Excel software programs including formulas, macros and pivot tables.
- Made travel arrangements for employee trips and conferences.
- Created PowerPoint presentations used for diverse business needs.
Senior Market Research Analyst
Nielsen
New York, NY
09.2014 - 04.2021
- Exceeded sales goals by 85% through effective data analysis and interdepartmental collaboration.
- Adapted marketing plans to specific audiences based on Television Audiences Ratings and media demographics research.
- Increasing engagement levels within the designated region by 95%.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Education
Master of Arts - Performing Arts Professions
New York University
New York, NY05-1999
Bachelor of Science - Psychology
Howard University
Washington, DC08-1995
Skills
- Market analysis
- Quantitative Research Techniques
- Sales forecasting
- Candidate assessment
- Recruitment metrics analysis
- Skill Development in Recruitment Processes
Affiliations
- SAG/AFTRA Member
- Member of Alpha Kappa Alpha Sorority
References
References available upon request.
Timeline
Contractor - Crew Standards
Raising Cane's
11.2024 - Current
Marketing and Public Relations Consultant
Blaise Brooks Production
01.2023 - 10.2024
Executive Assistant to the Exec.Vice President
Warner Music Group Corp.
03.2022 - 12.2022
Senior Market Research Analyst
Nielsen
09.2014 - 04.2021
Master of Arts - Performing Arts Professions
New York University
Bachelor of Science - Psychology
Howard University
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