Professional Summary
Overview
Work History
Education
Skills
Timeline

Karlee Ray

Urban Planet
Palm Harbor
9
years of professional experience

Results-driven retail Store Manager with 9+ years of progressive leadership experience overseeing high-volume fashion retail operations. Proven success in store openings, team recruitment and development, visual merchandising, sales growth, operational excellence, and customer experience management. Experienced in leading large teams, driving key performance indicators, executing company initiatives, and creating high-performing store cultures. Strong business acumen supported bu Bachelor's degrees in Business and Computer Programming.

Work History

Store Manager

9 Months
Urban Planet | 09.2025 - Current
  • Selected to lead pre-opening and launch of a 20,000-square-foot fashion retail location.
  • Recruited, hired, onboarded, and developed a high-performing store leadership and associate team.
  • Established operational processes, merchandising standards, and customer service expectations from store opening.
  • Led workforce planning, scheduling, and staffing strategies to support business objectives.
  • Drove sales performance through KPI analysis, coaching, and execution of company initiatives.
  • Managed daily store operations including inventory control, loss prevention, cash management, and compliance.
  • Fostered a positive, results-oriented culture focused on accountability, teamwork, and customer satisfaction.
  • Partnered with district leadership to ensure successful store launch and ongoing operational excellence.

Store Manager

3 Years 8 Months
Forever 21 | 09.2021 - 05.2025
  • Directed all aspects of store operations for a high-volume fashion retail location.
  • Led, coached, and developed management teams and associates to achieve sales and operational goals.
  • Monitored and improved key business metrics including sales, conversion, units per transaction, and payroll performance.
  • Executed hiring, performance evaluations, succession planning, and employee development programs.
  • Maintained exceptional visual merchandising standards and brand presentation.
  • Ensured inventory accuracy, shrink reduction, and operational compliance.
  • Delivered outstanding customer experiences while resolving escalated customer concerns.
  • Collaborated with district leadership to implement company strategies and drive business growth.

Visual Manager

4 Years 6 Months
Forever 21 | 03.2017 - 09.2021
  • Led all visual merchandising initiatives to ensure brand consistency and compelling customer experiences.
  • Planned and executed floor sets, seasonal campaigns, and promotional merchandising strategies.
  • Analyzed sales trends and customer behavior to optimize merchandise placement.
  • Trained and mentored associates on visual standards and merchandising techniques.
  • Collaborated with store leadership to maximize sales opportunities through effective product presentation.
  • Maintained operational excellence while supporting overall store performance objectives.

Education

Bachelor of Science - Web Development

University of South Florida | Tampa, FL | 05-2024

Skills

Retail Store Operations
Multi-Department Leadership
Sales and KPI Management
Profit and Loss Awareness
Team building and Talent Acquisition
New Store Openings
Employee Training and Development
Visual Merchandising
Inventory Management

Timeline

Store Manager

Urban Planet
09.2025 - CurrentRead More

Store Manager

Forever 21
09.2021 - 05.2025Read More

Visual Manager

Forever 21
03.2017 - 09.2021Read More

University of South Florida

Bachelor of Science from Web Development
Read More
Karlee Ray