Karl Ward
Lehi,UT
Summary
Skilled Marketing Specialist driven to develop successful campaigns and marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Leveraging 4 years of international marketing experience to take on dynamic new role. Experience using CSS & HTML to stylize content. Content Managing & Digital Media emphasis.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Web Experience Specialist
DoTERRA Australia & New Zealand
Pleasant Grove, UT
03.2022 - Current
- Responsible for preparing and optimizing over 200 product pages with updated content and styling using HTML & CSS
- Analyzing, Auditing and Reviewing website for appropriate marketing concepts to meet or influence consumer demand and behavior
Product Marketing Specialist
DoTERRA Australia & New Zealand
Pleasant Grove, Utah
07.2021 - 02.2022
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
- Managed company standards for all marketing collateral and oversaw consistent application via Excel and Smartsheets.
- Created and managed task/role focused Smartsheets to automate steps and monitor progress of product collateral
Product and Claims Administrator
DoTERRA Australia & New Zealand
Melbourne, Victoria
03.2020 - 07.2021
- Reviewed and created product marketing claims and positioning in Australia & New Zealand markets
- Managed creation of Product Information Pages (Spec sheet for essential oils)
- Upheld brand culture and positioning in foreign market
Compliance Specialist
DoTERRA Australia & New Zealand
Melbourne, Victoria
01.2018 - 03.2019
- Gathered, organized and evaluated data to make accurate assessments of current operations.
- Counseled committees and department heads regarding compliance risks and standards.
Education
Associate of Science -
Salt Lake Community College
Salt Lake City, UTBachelor of Science - Marketing
Utah Valley University
Orem, UT08.2021
Skills
- Understanding of International Regulatory and Compliance Environment w/ Marketing Emphasis
- Evaluation of Marketing Campaigns
- Survey Design and Development
- Computer Proficiency & Database Skills
- Competitor Review & Market Positioning
- Pricing, Promotion & Product Marketing
- Customer Experience & Focus
- HubSpot Inbound Marketing
- HTML & CSS knowledge and practice
- Smartsheet and Excel expertise
- Team Building
Certification
- Google Analytics Certified
- Qualtrics Certified
Hobbies
Soccer nut, competition coaching, Home DIYer and gardening guru, nature lover and photographer. I love spending time with my wife and son, and playing games with family.
Languages
Portuguese
Professional Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Web Experience Specialist
DoTERRA Australia & New Zealand
03.2022 - Current
Product Marketing Specialist
DoTERRA Australia & New Zealand
07.2021 - 02.2022
Product and Claims Administrator
DoTERRA Australia & New Zealand
03.2020 - 07.2021
Compliance Specialist
DoTERRA Australia & New Zealand
01.2018 - 03.2019
Associate of Science -
Salt Lake Community College
Bachelor of Science - Marketing
Utah Valley University
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